Kimaya Himalayan Beverages - Senior Executive/Assistant Manager - Marketing

Kimaya Himalayan Beverages LLP is a corporate and manufacturing entity established in November 2018 with exceptional values and conscience towards our consumers. Being a bunch of passionate beer geeks, we are entering the crowd at the moment to 'Disrupt'. With profusion of brands in liquor industry, we are not here just to sell but revolutionize consumer experience with 'Innovation & Excellence'.

We aim to transform the US$ 23 Billion Beer market in India through a razor focus on brewing award winning beers, building an authentic Indian brand identity while minimizing compliance and

operating risks via an asset and cost light operating model.

KHB houses highly recognized & awarded beer brand of India - 'BeeYoung' being India's First Crafted Strong Beer and 'BeeYoung Beyond' being the first international style crafted pilsner. Both brands are authentic homegrown & crafted to perfection with an aim to target the new discerning beer consumer in India who desires more complex flavors made with quality ingredients, delivered at the right price. KHB also operates BeeYoung Brewgarden, a cutting-edge microbrewery in South Delhi, offering a true craft beer experience with fresh brews and seasonal specialties.

It's home to the largest brewhouse in Delhi NCR, built on authentic craft brewing concepts, providing an immersive D2C experience for beer lovers.

Website - www.kimayahimalayan.com; www.beeyoung.co.in

Instagram & Facebook - @beeyoungbeer @beeyoungbrewgarden

LinkedIn - Kimaya Himalayan Beverages

Job Summary

Job Profile : Sr. Executive / Asst. Manager - Marketing

Location : Delhi HO (DEFENCE COLONY, SOUTH DELHI)

Responsibility

• Regular tracking of competitor's products and activities.
• Design market research projects to assess customer attitudes to the current product range and new product introductions & to predict future trends.
• Develop and implement a suitable merchandising strategy for the market - in consultation with the Brand team.
• Development of BTL marketing tools like POS Material, Retail Visibility merchandise, product detailers, teasers, brochures etc.
• Responsible for preparing product forecasts, monitoring inventory levels to ensure supply timelines.
  
  

Assist in developing brand strategies for social media channels, PR communications, and performance marketing.

• Close Liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product.
• Liaise with Vendors, Advertising/Media Agencies/other partners/external agencies to deliver planned activity.
• Conceptualizing and implementation of trade schemes, promotions, sampling and generate on ground visibility opportunities
• Pricing and delivering of targeted profits.
• Analysis of brand metrics (brand recall, saliency, trials, conversions etc.) as well as sales metrics (volume, retail penetration) etc.
• Monitor the field marketing budget for its effective utilization and undertake course-correction if required.
• Provide the required administrative and marketing support to the Brand Manager.
  
  

Qualification

Preferably postgraduate with relevant marketing experience of 2-3 years in FMCG/ Alco- Bev/ Food & Beverage industry

Experience

• Strong analytical, communication & MIS skills
• Ability to liaise at all levels internally and externally
• Experience includes retail and or on-trade
• Knowledge and experience of consumer and trade promotions
  
  

Behavioural Skills

• Flexible and creative
• Exceptional social and communication skills, well groomed, with a pleasing personality
• An individual with high energy and enthusiasm
• Willing to travel extensively
• Good inter-personal skills
• Working knowledge of brand building in the market
• Should have an eye for detail and a penchant for quality execution - perfectionist - should
  
  

seek to improve upon everything

• Self-starter with high energy and confidence
  
  

(ref:updazz.com)