Junior Manager - Digital Marketing - 11960

GMR Group


Date: 2 weeks ago
City: Hyderabad, Telangana
Contract type: Full time
Job Purpose

Responsible for planning, executing, and managing all digital marketing initiatives for the Training programs organized by GMR Aero Academy Company, including Search Engine Optimization, Search Engine Marketing, Email Marketing, and Social Media Marketing. Working closely with the Corporate Communication Team in getting the related creatives, approvals, etc., for posting on Website and Social Media Platforms.

Key Accountabilities

Working on Digital Campaigns of all the Courses (across all Location) and work closely with BD Team for proper outreach. Working closely with Website, Social Media & Digital Campaign Agency and provide targets to increase the followers of all Social Media handles of GMR Aero Academy. Collate the leads from the Website, Digital Marketing campaigns on a weekly basis and provide it to the respective BD Teams across the locations. Ensure the Digital campaigns reach the target youth as per the specifications of the programs. Create and manage content for Company's social media, emails, and other forms of digital communication.

Lead Generation

Liasoning with all BD teams and helping them create Short Videos, posts of testimonials of Students each week and post them on Social media platforms of GMR Aero Academy.

Teamwork and Coordination.

ORGANISATION CHART

HOD

BD Head

BD Manager

Junior Manager

KEY ACCOUNTABILITIES - Additional Details

EXTERNAL INTERACTIONS

Website Agency

Social Media Agency

Digital Campaign Agency

Social Media Influencers

College Principals, TPOs, HODs.

INTERNAL INTERACTIONS

Corporate Communication Dept

Internal Communication Dept

Business Development Teams Across Locations

Procurement & Contracts Team of GMRAA

Finance & Strategy Team of GMRAA

FINANCIAL DIMENSIONS

As per the allocated BD budget in Annual Operating Plan (AOP) of the Dept.

Other Dimensions

EDUCATION QUALIFICATIONS

MBA in Digital Marketing with Minimum 05 Years of Work Experience.

Relevant Experience

MBA in Digital Marketing with Minimum 05 Years of Work Experience.

COMPETENCIES

  • Entrepreneurship
  • Capability Building
  • Social Awareness
  • Planning & Decision Making
  • Execution & Results
  • Strategic Orientation
  • Problem Solving & Analytical Thinking
  • Networking
  • Personal Effectiveness
  • Teamwork & Interpersonal influence
  • Stakeholder Focus

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