Head Ecommerce

Abbott


Date: 3 weeks ago
City: Hyderabad, Telangana
Contract type: Full time
Meeting the top line National sales objective for the eCommerce channel

  • Overall responsible for sales to the accounts
  • Ensuring stock availability with a high degree of forecasting accuracy
  • Ensure fill rates of 95% plus with all these chains
  • Develop and manage the Annual Business plans for the eCommerce Accounts
  • Have a vision for the next 3-5 years for the business
  • Set annual targets for eCommerce
  • Sign the Terms Of Trade (ToT)
  • Ensure TOT execution and adherence
  • Managing the Account wise profitability & cost of sales
  • Setup a model to measure key accounts profitability
  • Ensure activities are done to maximize returns for ANI.
  • Maintain a track of cost of doing business with the eCommerce accounts
  • Challenge the existing route to market model and suggest ways of reducing cost in the same
  • Managing the credit index, collections and ensuring no bad debts
  • Ensure collection is done as per the agreed credit policy
  • Ensure that there are no bad debts
  • Settlement of claims / credit notes within the agreed time frame
  • Deliver the Perfect Punch for NPI / Launches through robust plans:
  • New products introduction
  • Pack changes
  • Price increase
  • Consumer promotions and other activities
  • Take on the channel & category advisory role
  • Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category
  • Increase the ANI share of contribution from the existing levels
  • Look at the possibility of exclusive eCommerce SKU’s, in order to further leverage our strength
  • Manage all interfaces with all Accounts
  • Develop good relations Revision A
  • Have a quarterly review of performance with the Account
  • Share best practices of work done by Regional Team and also global initiatives in the category
  • Initiate and manage all process changes like new product introductions, change in pack, new launches
  • Manage industry interfaces and keep the organization informed about developments in the eCommerce space
  • Develop good relations with counterparts in the FMCG industry
  • Share best practices in the industry with the KA Team, so as to enhance internal system and processes
  • Anticipate trends in the eCommerce industry so that internal system and processes can be geared to meet the evolving environment
  • Organize Top to Top meetings with the accounts
  • Meeting between account top management and ANI GM and Business Head - Trade
  • Share growth and expansion plans of ANI in India and make the partners in progress understand their short-term and long-term plans

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