Head - Digital Marketing, (FMCG/Beauty)

Skills:
Digital Marketing, E-Commerce, Online Sales, Online Marketing, Social Media Marketing, Google Ads,

Organization

A start-up online cosmetics company specializing in offering high-quality beauty products to customers worldwide. Their mission is to empower individuals to express their unique beauty through our innovative and diverse range of cosmetic products. As they continue to expand their online presence and e-commerce operations, they are seeking a dynamic and experienced professional to join their team as the Chief Operating Officer (COO) or Head of Digital Marketing.

Position Overview

The Chief Operating Officer (COO) or Head of Digital Marketing will play a crucial role in driving the growth and success of their online cosmetics company. This individual will be responsible for developing and implementing strategies to promote the brand, increase online visibility, and drive sales through various digital marketing channels. The ideal candidate will have a strong background in digital marketing, e-commerce, and business operations, with a proven track record of success in driving revenue growth and achieving business objectives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and maximize online sales.
• Work with major e-Commerce platforms in India and expand e-commerce business.
• Oversee all aspects of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and influencer partnerships.
• Lead the development and execution of creative and engaging digital marketing campaigns that resonate with our target audience and drive customer acquisition and retention.
• Analyze key performance metrics and data to evaluate the effectiveness of digital marketing initiatives and optimize campaigns for maximum ROI.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment and integration of digital marketing efforts with overall business objectives.
• Stay informed about industry trends, best practices, and emerging technologies in digital marketing and e-commerce, and provide recommendations for innovation and improvement.
• Manage and mentor a team of digital marketing professionals, providing guidance, support, and professional development opportunities.
• Work closely with external partners, agencies, and vendors to leverage resources and expertise to achieve marketing goals and objectives.
• Develop and manage digital marketing budgets, forecasts, and performance reports to track progress and measure success against KPIs.
  
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree from tier 1/2 colleges preferred.
• Minimum of 7-10 years of experience in digital marketing, e-commerce, and/or business operations, with at least 3-5 years in a leadership or management role.
• Proven track record of success in developing and implementing digital marketing strategies that drive revenue growth and achieve business objectives.
• Hands on with e-Commerce marketing
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, social media, content marketing, and influencer marketing.
• Excellent analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
• Strategic thinker with the ability to develop and communicate a clear vision and direction for digital marketing initiatives.
• Strong leadership and management skills with the ability to inspire and motivate teams to achieve excellence.
• Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively across departments and with external partners.
• Highly organized and detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
• Passion for beauty and cosmetics industry preferred.