Head, Business Marketing - Indus

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About Indus

Indus is PhonePe’s innovative app store designed specifically for India, offering users the ability to browse and discover applications in their preferred local languages, catering to the diverse linguistic landscape of the country.

Role Overview

As the Head of Marketing for Indus, you will lead the marketing strategy to drive user acquisition, developer relations, and brand presence. You will work closely with the CBO of Indus and the Group CMO to establish and execute marketing initiatives that resonate with users and app developers.

Key Responsibilities

• User Acquisition & Localization: Drive app store adoption across diverse linguistic segments in India, leveraging local language capabilities to enhance user experience and relevance.
• Developer Relations & B2B Marketing: Cultivate strong relationships with app developers through strategic B2B marketing, developer advocacy, and partnerships to attract and retain high-quality applications within the Indus ecosystem.
• Ecosystem Awareness: Work closely with the CBO to promote the breadth and quality of the app catalog on Indus, fostering a thriving and diverse app ecosystem through marketing efforts.
• Integrated Marketing Campaigns: Design and execute comprehensive marketing campaigns across all channels to build brand awareness and acquire users and developers.
• Performance Marketing: Lead and optimize all performance marketing channels with a focus on efficient user and developer acquisition and measurable ROI.
• Social & Community Engagement: Build and manage vibrant social communities to foster brand loyalty and engagement.
  
  

What You’ll Bring

• 12+ years of progressive experience in marketing leadership roles, with a strong emphasis on brand building, customer acquisition, and launching new businesses.
• Industry exposure in at least two of the following: CPG, Retail, e-commerce, or Consumer Technology.
• Demonstrated ability to create compelling brand narratives and bring them to life through integrated marketing campaigns.
• Strong understanding and proven success in optimizing performance marketing channels.
• Expertise across all facets of modern marketing: brand strategy, content creation, performance marketing, social engagement, and CRM.
• Proven track record of leading and inspiring teams, both directly and cross-functionally.
• Ability to thrive in a fast-paced, ambiguous startup environment, building from scratch and making data-informed decisions.
  
  

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
  
  

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

Life at PhonePe

PhonePe in the news