Growth Marketer

Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 100 million+ users and over 16,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 25 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

Role - Growth Marketer

Location - Chennai

Experience - 3 to 6 years

We are seeking a skilled Growth Marketer to drive lead generation and enhance our brand presence for our B2B SaaS product. In this role, you will design, execute, and optimize multi-channel campaigns to attract and convert high-quality leads. The ideal candidate should possess strong analytical skills, creativity, and the ability to use data effectively in developing new marketing strategies.

Key Responsibilities:

• Develop and implement demand generation campaigns across digital advertising, email, SEO/SEM, social media, influencer marketing, and events to drive pipeline growth.
• Collaborate with sales on ICP alignment, lead nurturing, and funnel conversion strategies.
• Launch and manage co-marketing initiatives with channel and tech partners to boost reach and revenue.
• Collaborate with content creators to develop materials that support demand generation objectives and resonate with target customer personas.
• Analyze campaign performance, extract insights, and optimize for conversion and ROI.
• Oversee the demand generation budget, ensuring efficient allocation and maximum impact.
• Research competitor GTM tactics and emerging industry trends to keep strategies current.

Qualifications:

• 3–6 years of experience in growth marketing, demand generation, or digital marketing, with a proven track record of driving successful B2B SaaS campaigns.
• Expertise in digital advertising platforms (Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager) and social media/influencer campaign management.
• Strong analytical skills to interpret data and optimize campaigns for measurable results.
• Excellent communication skills to craft compelling, channel-specific messaging.
• Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.
• Deep understanding of the B2B buyer’s journey and experience in targeting specific verticals or personas.
• Familiarity with marketing automation tools and CRM.

Note: Candidate should be currently employed in a growth marketing / demand generation / digital marketing role for at least the past 3 years.