Growth Manager

About the Company:

We are a budding home decor startup, yet a leading one in the D2C space. Two years ago, with a small team from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.

Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It has made plant parenting a breeze. And with their continued support, we have become known for delivering top-notch products that combine style and function seamlessly. Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

Join us as we pave the way for a new era in home decor!!.

To know more visit: www.kyari.co

Key Responsibilities:

Develop Marketing Strategies:

Formulate and execute innovative marketing strategies aligned with company objectives to drive customer acquisition, retention, and loyalty.

Campaign Management and Optimization:

Oversee end-to-end campaign management across diverse digital channels (e.g., Meta, Amazon ads, Google, YouTube) to maximize brand exposure, lead generation, and customer acquisition.

Monitor and optimize advertising campaigns, ensuring efficient use of budgets while maximizing ROI.

Retention Marketing Initiatives:

Develop and implement retention-focused marketing initiatives aimed at engaging and nurturing existing customers to drive repeat purchases and loyalty.

Create segmented and personalized communication campaigns to re-engage inactive customers and increase customer lifetime value (CLV).

PPC Strategy:

Conduct comprehensive keyword research, analyze trends, and implement effective PPC strategies to enhance website visibility and drive traffic.

Conversion Rate Optimization (CRO):

Identify opportunities to improve website and landing page conversion rates, implementing A/B tests and optimizations to increase conversions.

Performance Analytics:

Track, analyze, and report on key performance metrics (KPIs) to assess campaign effectiveness, including customer acquisition costs, ROAS, CTR, engagement rates, and retention metrics.

Collaboration and Strategy Alignment:

Collaborate with cross-functional teams, including Marketing, Sales, and Product, to align growth strategies with overall business goals.

Customer Lifecycle Management:

Implement strategies for effective customer segmentation and lifecycle marketing, tailoring campaigns to different stages of the customer journey.

Innovation and Experimentation:

Drive experimentation and innovation by testing new channels, creatives, and growth strategies, deriving insights to refine future initiatives.

Key Performance Indicators (KPIs):

Daily and Monthly Customer Acquisition Rates

Sales Revenue Growth

Customer Lifetime Value (CLV)

Conversion Rates and Funnel Performance Metrics

Return on Advertising Spend (ROAS)

Click-Through Rates (CTR) and Engagement Metrics

Qualifications:

3+ years of experience in digital marketing, growth marketing, or a related role within a D2C brand.

Proficiency in managing and optimizing campaigns across various digital platforms (Meta, Google, Amazon, etc.).

Expertise in PPC, email marketing, and other growth tactics.

Strong analytical skills with proficiency in analytics tools (Google Analytics, etc.) and a data-driven mindset.

Excellent communication, project management, and problem-solving skills.

Ability to thrive in a fast-paced, dynamic environment and drive results.