Growth Associate

About The Team

Excited about driving 10X to 100X growth? If yes, then you could be the next Marketing executive of our team. We are the Acquisition & Activation team of Meesho’s Growth unit. We strive to attract and retain new users to Meesho. We pay special attention to our downloads and activations (placing 1st order) on Meesho, because these indicate the success of our solutions.

As a team, we claim the bragging rights for that. We also have a key role in maintaining Meesho’s high position on the Google India Play Store. We are a group of specialists and generalists who work collaboratively with Product, Analytics, Creative, and Tech teams. Our shared objective is to drive structured growth for Meesho through paid and organic channels. We also focus on converting users through on-app and off-app measures.

About The Role

As a Growth Associate, you’ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You’ll help the team with faster execution and identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics, and Tech.

What You Will Do

• Drive exponential user growth for Meesho
• Drive new user acquisition for Meesho by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook, and other digital media platforms.
• Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.
• Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights
• Work with channel managers while liaising across functions - Creative, Product, Analytics and Tech
• Experiment and scale new and emerging marketing opportunities, channels, and user cohorts
• Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities
  
  
  

What You Will Need

• Bachelor's degree in any discipline is required
• 1 year of experience in Growth and performance marketing experience with a high-growth startup.
• Structured problem-solving with good communication skills.
• Data-driven with good Excel skills.
• Exposure to FB Installs and UAC/App marketing campaigns will be a plus.
• Ability to collaborate with internal and external stakeholders (within the company)
• Enthusiastic about learning new skills and solving challenging problems