Graphic Designer ( Email Specialist )

About Optimite

Optimite is the leading email marketing agency for the top 1% of e-commerce brands. We specialize in data-driven, AI-enhanced email marketing strategies that help Shopify stores grow rapidly and sustainably. With over 2,000 brands served globally, our mission is to become the world’s #1 email marketing agency by delivering exceptional design and measurable results.

Our Story & Team

Founded by brothers Nishant and Sushant Yadav, Optimite began as a humble Fiverr gig fueled by their passion for technology and email marketing. Their vision was to revolutionize how e-commerce brands communicate with customers—combining creativity, data science, and automation. Today, Optimite is a thriving global agency driven by a talented team of designers, strategists, and technologists committed to delivering real results.

At Optimite, we believe in empowering our team members to take ownership, foster collaboration, and continuously innovate. Our culture prioritizes growth, inclusivity, and a relentless focus on client success.

Role Overview

As a Graphic Designer at Optimite, you will lead the creation of responsive, high-impact email templates and digital assets that elevate client campaigns. You will leverage Figma, AI tools, and advanced design techniques to produce innovative solutions while collaborating closely with cross-functional teams. Beyond design, you will build and maintain a strong presence on digital platforms, mentor junior designers, and help cultivate a collaborative, high-performance team culture.

Key Responsibilities

Email Design & Development (70%)

• Create responsive, mobile-first email templates optimized for various devices and platforms using Figma.
• Integrate animations, GIFs, and dynamic visual elements to boost engagement and conversions.
• Ensure compliance with accessibility standards and brand guidelines.
• Collaborate with developers to guarantee pixel-perfect execution across platforms like Klaviyo and Omnisend.
• Use AI and automation tools to improve design quality and efficiency.
  
  

Digital Presence & Community Building (15%)

• Maintain an active professional presence on platforms such as Behance, Dribbble, and LinkedIn.
• Regularly share your work, insights, and design trends to engage and grow the community.
• Represent Optimite’s creative brand externally and contribute to thought leadership in email marketing design.
  
  

Collaboration, Mentorship & Internal Projects (15%)

• Partner with copywriters, developers, and account managers to create cohesive and effective campaigns.
• Mentor junior designers by providing constructive feedback, guidance, and skill development sessions.
• Foster a positive, collaborative culture that motivates the team and encourages continuous learning.
• Design internal marketing materials and branding assets to support Optimite’s growth.
  
  

Required Qualifications

• 2+ years of professional graphic design experience with a strong portfolio emphasizing responsive email templates.
• Expert proficiency in Figma, including reusable components and design systems.
• Deep knowledge of email marketing design principles: mobile-first, accessibility, and storytelling.
• Strong attention to detail with a track record of delivering high-quality work on time.
• Excellent interpersonal and communication skills for effective teamwork and mentorship.
  
  

Preferred Skills

• Familiarity with email marketing platforms such as Klaviyo or Omnisend.
• Motion design skills including GIFs and animations.
• Basic HTML/CSS understanding to collaborate effectively with developers.
• Experience using AI-powered design tools to enhance creativity and productivity.
  
  

Success Metrics

• Timely delivery of high-quality, pixel-perfect email templates and assets.
• Consistent achievement of email production targets with minimal revisions.
• Timely measure and track key performance indicators (KPIs) to ensure continuous improvement and alignment with company goals.
• Active and engaging presence on digital platforms, regularly sharing work and insights.
• Positive feedback from clients and internal teams on design impact and collaboration.
• Effective mentorship demonstrated by the growth and success of junior designers.
• Contribution to a positive, innovative team culture through collaboration and knowledge sharing.
  
  

Why Join Optimite?

• Remote Flexibility: Work from anywhere in the world.
• Competitive Compensation & Benefits: Market-aligned salary, paid time off, leave encashment, and rewards.
• Growth Opportunities: Access to ongoing learning and career advancement.
• Purposeful Impact: Play a key role in scaling the world’s fastest-growing e-commerce brands.
• Inclusive Culture: Thrive in a diverse, supportive, and innovative environment.
  
  

How To Apply

Please submit your resume, portfolio showcasing email design and responsive templates, and links to your digital profiles (e.g., Behance, Dribbble, LinkedIn).

Optimite is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.