Global Marketing Digital & Innovation Web Manager

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In digital marketing at PwC, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimising website performance, and implementing data-driven marketing strategies.

Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Analyse and identify the linkages and interactions between the component parts of an entire system.
• Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
• Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
• Develop skills outside your comfort zone, and encourage others to do the same.
• Effectively mentor others.
• Use the review of work as an opportunity to deepen the expertise of team members.
• Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
  
  

The Digital Presence Centre of Expertise is a global team, accountable for developing the network strategy for pwc.com, driving the innovation and investment roadmap for the website, and creating a seamless and personalized experience by leveraging PwC’s MarTech stack.

As a Global Digital Experience Manager, this position will work closely with territory digital teams to enable the design, build and activation of territory web sites, supporting a distinctive and relevant experience for clients.

• Acting as a subject matter expert on Adobe Experience Suite and enabling territory teams to maximise investment in the platform
• Working with territory teams to influence how the practice engages with the marketplace through pwc.com to drive an aligned and seamless experience across the network
• Communicating the value of and driving a consistent client experience across all pwc.com domains
• Leading the development, testing and deployment of a complex website across multiple territories
• Creating data-driven, targeted, personalized digital experiences, ideally through Salesforce integration
• Designing and building new microsites/ pages, refreshing sites and working with stakeholders at all levels to review and manage content in line with the brand identity
• Leveraging analytical reporting, using Adobe Analytics/Google and analysis of website metrics, to understand user experience and content usage trends, and make recommendations for improvement
• Building and managing strong working relationships across a global network with IT and CRM teams, content owners and developers, and the business
• Leveraging strong superior project management skills and effectively prioritizing/managing time to handle multiple projects simultaneously Managing execution of multiple projects simultaneously
• Identifying best practice user experiences from throughout the network to leverage from territory-to-territory
• Organizing and leading a cross-border community of interest focused on continuous improvement of pwc.com and territory implementations.