General Manager - Marketing
Swiggy
Date: 3 weeks ago
City: Bengaluru, Karnataka
Contract type: Full time
Team: Swiggy Scenes
Location: Bangalore
Experience: 8+ years
Employment Type: Full-time
About Swiggy Scenes
Swiggy Scenes is one of India’s leading event organizers, known for curating and scaling a diverse portfolio of event IPs across the country. Our flagship events include Night Market (upmarket flea event), Food Festival, LaughingOut (comedy shows), PettinOut, Toast (wine and beer fest), SneakingOut (sneaker fest), Big Bender, Swiggy Scenes Music Festival, and more—spanning interests, age groups, and scale (from 150 to 45,000+ attendees).
With a presence in over 15 cities and 18+ established IPs, Swiggy Scenes has hosted over 1 million attendees to date. What sets us apart is our ability to craft compelling experiences across event formats and verticals.
Job Purpose
As General Manager – Marketing, you will lead the pan-India marketing strategy and execution for Swiggy Scenes. This includes building brand presence, driving ticketing revenue, managing media planning and design strategy, and leading a high-performing team across IPs. You'll play a central role in scaling Swiggy Scenes' brand and ensuring its national recall and growth.
Key Responsibilities
Marketing & Revenue Growth
Own end-to-end marketing strategy and execution (online & offline) for 10+ IPs across 15+ cities.
Drive ticketing revenue as a core KRA; optimize spends to deliver ROI-positive campaigns.
Create detailed marketing playbooks and SOPs for each IP; ensure consistency and excellence in execution.
Brand Building
Build long-term brand strategy for Swiggy Scenes and its event IPs, growing them into national powerhouses.
Craft campaigns rooted in strong customer understanding and CX insights.
Media Planning & Creative
Lead holistic media planning across platforms and geographies, including agency/vendor coordination.
Drive performance marketing strategy and ROI-focused campaign execution.
Oversee creative development—campaign comms, design assets, presentations—with an eye for detail and creativity.
Team Leadership
Lead and mentor a team of IP-specific marketing leads, ensuring alignment with long-term brand and revenue goals.
Define and track team goals, campaign KPIs, and execution plans.
Strategic Vision & Communication
Define short-term and long-term roadmap for the marketing function.
Ensure effective stakeholder communication, with regular leadership visibility and upstream/downstream alignment.
Desired Skills & Qualifications
MBA from a Tier 1 institute with 6+ years of experience in marketing/brand roles with national-level brands, event companies, or agencies.
Proven success in scaling national campaigns and brand-building initiatives.
Experience in team leadership, CX research, and performance marketing.
Strategic thinker with strong decision-making skills, creativity, and innovation mindset.
Ability to navigate ambiguity, influence stakeholders, and manage diverse campaigns across geographies.
Understanding of both online and offline marketing ecosystems is essential.
We are an equal opportunity employer and believe in building a diverse and inclusive workplace. If you're excited about this role but don’t meet 100% of the criteria, we’d still love to hear from you!
Location: Bangalore
Experience: 8+ years
Employment Type: Full-time
About Swiggy Scenes
Swiggy Scenes is one of India’s leading event organizers, known for curating and scaling a diverse portfolio of event IPs across the country. Our flagship events include Night Market (upmarket flea event), Food Festival, LaughingOut (comedy shows), PettinOut, Toast (wine and beer fest), SneakingOut (sneaker fest), Big Bender, Swiggy Scenes Music Festival, and more—spanning interests, age groups, and scale (from 150 to 45,000+ attendees).
With a presence in over 15 cities and 18+ established IPs, Swiggy Scenes has hosted over 1 million attendees to date. What sets us apart is our ability to craft compelling experiences across event formats and verticals.
Job Purpose
As General Manager – Marketing, you will lead the pan-India marketing strategy and execution for Swiggy Scenes. This includes building brand presence, driving ticketing revenue, managing media planning and design strategy, and leading a high-performing team across IPs. You'll play a central role in scaling Swiggy Scenes' brand and ensuring its national recall and growth.
Key Responsibilities
Marketing & Revenue Growth
Own end-to-end marketing strategy and execution (online & offline) for 10+ IPs across 15+ cities.
Drive ticketing revenue as a core KRA; optimize spends to deliver ROI-positive campaigns.
Create detailed marketing playbooks and SOPs for each IP; ensure consistency and excellence in execution.
Brand Building
Build long-term brand strategy for Swiggy Scenes and its event IPs, growing them into national powerhouses.
Craft campaigns rooted in strong customer understanding and CX insights.
Media Planning & Creative
Lead holistic media planning across platforms and geographies, including agency/vendor coordination.
Drive performance marketing strategy and ROI-focused campaign execution.
Oversee creative development—campaign comms, design assets, presentations—with an eye for detail and creativity.
Team Leadership
Lead and mentor a team of IP-specific marketing leads, ensuring alignment with long-term brand and revenue goals.
Define and track team goals, campaign KPIs, and execution plans.
Strategic Vision & Communication
Define short-term and long-term roadmap for the marketing function.
Ensure effective stakeholder communication, with regular leadership visibility and upstream/downstream alignment.
Desired Skills & Qualifications
MBA from a Tier 1 institute with 6+ years of experience in marketing/brand roles with national-level brands, event companies, or agencies.
Proven success in scaling national campaigns and brand-building initiatives.
Experience in team leadership, CX research, and performance marketing.
Strategic thinker with strong decision-making skills, creativity, and innovation mindset.
Ability to navigate ambiguity, influence stakeholders, and manage diverse campaigns across geographies.
Understanding of both online and offline marketing ecosystems is essential.
We are an equal opportunity employer and believe in building a diverse and inclusive workplace. If you're excited about this role but don’t meet 100% of the criteria, we’d still love to hear from you!
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