Franchise Growth & Strategy Manager

About Pointo

Pointo is powering India’s Li-Ion revolution through a seamless and sustainable battery ecosystem. As India’s largest circular battery network, we control the entire battery life cycle—from certified battery manufacturing to service, buyback, and second-life usage—driving clean mobility at scale. Our pay-as-you-ride financing model and pan-India service ensure accessibility and affordability for EV users across the country.

Role Overview

We are seeking a highly motivated and experienced Franchise Development Manager to lead the setup and expansion of our lithium-ion battery franchise network in key regions such as Madhya Pradesh and Assam. This role involves designing the franchise model, identifying potential partners, onboarding them, and driving network growth while maintaining Pointo's brand standards and business objectives.

Key Responsibilities

-  Collaborate with leadership to finalize the franchise model, including investment structure, inventory purchase terms, profit sharing, branding, and operational guidelines.

-  Identify, target, and engage potential franchise candidates; assess suitability and manage the selection process.

- Facilitate onboarding programs including training on operations, sales, installation, service, and reporting processes.

- Build and maintain strong relationships with franchisees to ensure brand alignment and business growth.

- Analyze and define potential franchise territories to optimize coverage and avoid intra-brand competition.

- Coordinate with legal advisors to execute franchise agreements and ensure compliance.

- Track franchise performance against sales targets, operational KPIs, and compliance benchmarks.

- Provide on-ground assistance during rollout phases and troubleshoot operational challenges.

- Work with marketing teams to execute launch campaigns and local promotions.

- Maintain accurate franchise records and report progress to senior management.

Desired Skill and Qualifications

- Bachelor's degree in Business, Marketing, or related field; MBA preferred.

- 3-7 years of experience in franchise development, business development, sales, or channel management.

- Strong negotiation, communication, and interpersonal skills.

- Ability to work independently and manage projects end-to-end.

- Knowledge of franchise legal agreements and compliance is an advantage.

- Understanding of the lithium-ion battery market or related technology is a plus.

- Proficiency with CRM, sales tracking, and project management tools.

Additional Duties

- Conduct market analysis to identify expansion opportunities.

- Recruit and support franchise partners; ensure adherence to brand standards.

- Lead sales and marketing strategies to boost franchise performance.

- Monitor franchise operations and provide actionable insights to management.

- Coordinate with CRM, Finance, and Legal teams for smooth operations.