FMCG Strategist

Company Overview

Foodbuddies is a dynamic player in the Food & Beverages industry, serving as a Research & Technology Partner for innovation-driven projects. Based in Chennai, with a team of 1100 plus dedicated professionals, we are committed to delivering cutting-edge solutions that enhance the journey of our clients. Our expertise lies in leveraging technology and research to offer unparalleled insights and strategies tailored to the needs of the food sector.

Job Overview

The FMCG Strategist role at Foodbuddies is a full-time senior position located in our Chennai office. We seek an experienced professional with 7 to 10 years of relevant experience in the FMCG industry. The ideal candidate will drive strategic initiatives to elevate our market presence and support our clients through tailored solutions. You will play a pivotal role in developing and executing strategies that address the unique challenges of the food and beverage sector.

Qualifications and Skills

• Proven expertise in data analysis to interpret complex market trends and make informed recommendations for business growth.
• Experience in consumer insights to understand customer behavior and preferences shaping our strategic direction.
• In-depth knowledge of market research methodologies to gather and analyze data for strategic planning.
• Strong understanding of digital marketing strategies to enhance brand visibility and consumer engagement.
• Competencies in supply chain management to ensure efficiency, cost-effectiveness, and reliability of supply processes.
• Analytical skills in retail analytics to optimize sales performance and implement data-driven strategies.
• Proficiency in brand management for effective positioning and differentiation in a highly competitive market.
• Expertise in competitive analysis to continuously assess the competitive landscape and adjust strategies accordingly.

Roles and Responsibilities

• Develop and implement comprehensive FMCG strategies that align with company objectives and client needs.
• Lead market research and data analysis efforts to identify trends, opportunities, and potential challenges.
• Collaborate with cross-functional teams to design and execute supply chain and operational initiatives.
• Manage and optimize brand positioning through targeted digital marketing campaigns and consumer interactions.
• Guide the development of innovative retail strategies in alignment with market demands and consumer expectations.
• Present detailed reports and strategic recommendations to senior management and stakeholders.
• Drive continuous improvement processes by leveraging new technologies and methodologies.
• Build and nurture relationships with key industry players, partners, and stakeholders to enhance business opportunities.