Executive / Senior Executive – Brand Marketing

Job Title: Executive / Senior Executive – Brand Marketing (E1/E2)

Location: Vikhroli, Mumbai (On-site)

Experience: 2–4 years (1–2 years of relevant experience in influencer marketing, creative, NPD, communications, etc.)

Availability: Immediate joiners preferred

About The Role

We are looking for a proactive and energetic Executive / Senior Executive – Brand Marketing to join our growing team. This role is ideal for someone who enjoys coordination, execution, and cross-functional collaboration. You’ll work closely with the sales and design teams to bring brand activations and marketing plans to life, while also handling data tracking and reporting responsibilities.

Key Responsibilities

• Coordinate with the sales team for smooth execution of on-ground brand activations and initiatives.
• Manage and facilitate influencer visits to retail stores and brand outlets.
• Work closely with internal design teams on POSM development and creative execution.
• Track and maintain sales data across product categories, states, and channels using Excel.
• Ensure timely and seamless execution of various marketing activations and in-store branding elements.
• Collaborate across departments to ensure timely delivery of marketing assets and campaign rollouts.
• Support the marketing team in new product development (NPD), communication planning, and creative asset management.
  
  

Requirements

• 2–4 years of total experience, with 1–2 years of relevant exposure in influencer marketing, creative, brand communication, or NPD coordination.
• Strong coordination and follow-up skills – able to work with multiple teams and meet deadlines.
• Proficiency in MS Excel (working knowledge of basic functions like pivot tables, lookups, data filters, etc.).
• Excellent communication and organizational skills.
• Positive attitude, proactive mindset, and a strong sense of ownership.
• Comfortable working in a fast-paced, on-ground execution-heavy environment.
• Must be open to working from the Vikhroli office.
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.