Executive Manager - Revenue Growth Management

Overview

The Franchise Strategy Manager leads the development and execution of 3-5-year Revenue Growth Management (RGM) led sales strategies for the bottling partners, focusing on occasion-based Price Pack Architecture (PPA), promo and mix mangement. This role is key in shaping bottler market-facing strategies to solve key business problems to enhance brand equity, profitability, and drive consumer centricity within the Franchise (Bottlers) ecosystem or grow share and Net Revenue. He / she will be the market facing lead and actively coordinate with bottlers and franchise teams in a consultative manner to solve short and long term PPA challenges.

Key responsibilities include:

• Collaborates with International Franchise and Sector teams to ensure smooth delivery of projects
• Drive interactions, lead delivery and project pitches with International Franchise, Sector leads and the BU Franchise teams and the bottlers
• Lead a team of consultants and analysts to deliver high impact solutions basis the key pain points for the markets
• Leads the development of strategic occasion led PPA opportunities to meet client needs and enhance franchise P&L performance.
• Understand consumer behavior and market trends to tailor brand positioning and pricing strategies.
• Lead collaboration with franchise managers and revenue leads to optimize PPA, ensuring alignment with client expectations.
• Engage with cross-functional teams to align strategies with franchise goals and regulatory standards, providing client-focused solutions.
• Use advanced analytics to address client challenges and drive growth, applying a consultative approach.
• Develop and implement long-term strategies to maximize brand value and profitability in response to client needs.
• Demonstrate deep expertise in RGM and franchise management, particularly within the beverage industry.
• Build market knowledge expertise through immersions when possible.
• Effectively manage relationships with senior stakeholders, ensuring strategic alignment and impactful recommendations.
• Ensure strategies align with market goals, compliance standards, and enhance client satisfaction.
• The Franchise Strategy manager uses advanced analytics to align brand and pricing strategies with strategic goals, compliance standards, and customer satisfaction.
  
  

Responsibilities

• Lead RGM projects to solve business problems on promotions optimization, pricing, competitor benchmarking and Price Pack Architecture (PPA) to enhance franchise performance.
• Apply a consultative approach, demonstrate strong analytical skills, and maintain a deep understanding of RGM and franchise dynamics
• Conduct trend / SWOT analysis on sales and consumer data to identify market opportunities, highlight franchise strengths and suggest corrective PPA actions.
• Monitor and develop KPI metrics, uncovering correlations and root causes to guide data-driven decisions for franchise partners.
• Build and maintain dashboards to provide franchise stakeholders with actionable insights and accelerate decision-making.
• Improve the use of operational and performance data to support Business Intelligence (BI) and franchise growth initiatives.
• Assist in developing training and capability plans for team members to ensure continuous growth and expertise.
  
  

Qualifications

• Proven experience in Sales, pricing and promotions management, with a deep understanding of pricing strategies, market dynamics, and consumer behavior in a franchise context.
• Strong experience in the FMCG sector with expertise in Revenue Management processes, including promotions, pricing, and sales, - within franchise operations is a added advantage
• Working knowledge of Power BI & advanced skills in Excel and PowerPoint,
• In-depth understanding of statistical modeling, including regression analysis and elasticity computations, to guide team members carry out simulations and build/automate models that support pricing and promotions decisions
• Ability to translate complex data into actionable insights and communicate them effectively for data-driven decision-making.
• Strong consultative approach to problem-solving and analytical acumen, with awareness of Revenue Growth Management (RGM) and franchise dynamics.
• Effective team player who collaborates well across functions to develop cohesive pricing and promotions strategies.
• Excellent verbal and written communication skills to present insights and recommendations clearly to stakeholders.
• Willingness to go beyond expectations to solve challenges and drive success for franchise partners.
• Highly organized and responsive, with ability to work to SLAs and tight deadlines
• Consultative problem solve in sales & strategy
• Numerate thinker, good at data analysis with strong attention to detail
• Language skills - English fluent and ability to lead conversations with CxOs
• Excellent written and oral communication skills; proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner
• Ability to work collaboratively and proactively with multi-functional teams
• Agile, Flexible, organized and able to handle competing priorities
• Organization effectiveness