EXECUTIVE I/II - SALES ENGINEERING - GHAZIABAD
Asian Paints
Date: 2 weeks ago
City: Ghāziābād, Uttar Pradesh
Contract type: Full time
Location:
Ghaziabad, UP, IN
Areas of Work: Sales & Marketing Job Id: 13375
External Job Description
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration
of waterproofing products in project sales segments in defined geography through lead conversions and product
trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives.
Business objectives
Ghaziabad, UP, IN
Areas of Work: Sales & Marketing Job Id: 13375
External Job Description
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration
of waterproofing products in project sales segments in defined geography through lead conversions and product
trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives.
Business objectives
- Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
- Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
- Conduct site inspection based on leads and make proposals including sampling to convert sites
- Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
- Provide technical assistance pre and post sales at the project sites related to waterproofing products
- Undertake on-site sampling for waterproofing products to build customer confidence
- Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
- Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
- Brief about products and systems with Specifiers and Consultants to generate business
- Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
- Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market.
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