Event & Experience Marketing

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of

IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

The IBM event team plans and executes best-in-class virtual, in-person and hybrid events that deliver business pipeline, build brand awareness and consideration, and enable integrated client journey by offering outstanding attendee experiences.

Delivering great client events involves many stakeholders. The event specialist provides critical services and consulting, playing a key role by partnering with key stakeholders as well as cross disciplines to ensure event compliance and audit readiness. The ideal candidate for this role will be passionate about B2B events, outcome focused, detailed orientated and dedicated to delivering great attendee experiences that deliver a memorable impact.

Your Responsibilities Include

• Work with event stakeholders to agree SMART goals for events that align with business priorities
• Lead pre-event, during-event and post-event activities for these events including selecting locations, managing agencies and venues, budget management, onsite logistics management, post-event follow-up and event performance analysis.
• Partner with a broader team on specific aspects of large-scale events e.g., IBM AI Summit
• Remain current with b2b event industry trends, best practices and new thinking in areas such as environmental sustainability, inclusivity, and the role of AI in events
• Act as an event advocate, promote events internally and externally to drive interest and engagement.
  
  

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires a minimum of three days of in-office presence per week.

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• 8+ years of experience planning and executing a wide range of b2b events
• Strong project management experience and adherence to deadlines
• Avid learner who consistently expands knowledge to gain new skills and expertise, as well as adopt AI and technology.
• Proactive listener that can use expertise to predict needs and prevent issues
• Responsible team player demonstrating ownership and accountability
• Strong written and verbal communication skills in English
• Experience with event technology systems such as registration sites, event management platforms and mobile apps
  
  

Preferred Technical And Professional Experience

• Bachelor’s degree (or equivalent) in marketing/ event management, technology or related discipline.
• Skills in leading event strategy and execution
• Demostrate efficiency in project management
• Experience using Event Technologies eg. RainFocus
• Flexibility to travel