Enterprise Marketing Leader, Amazon Business
Amazon
Date: 1 day ago
City: Bengaluru, Karnataka
Contract type: Full time
Description
Amazon Business is a USD25B+ business spanning 9 countries (US, Germany, UK, France, Italy, Spain, Japan, Canada and India). Amazon Business (amazon.in/business) launched in India in September 2017 with the vision to be the destination for all businesses in India to find, discover and buy for all their business needs, and it is still day 1 for us. Amazon Business represents an incredible opportunity to address a vast new market segment and customer base and is an area of high interest for Amazon. We are focused on building solutions that enable the B2B customer to find, research, and buy products and services from a vast selection, across multiple devices, marketplaces and regions. Our customers include individual professionals, small businesses to large institutions (and everything in between). Our business customers have different needs than the traditional Amazon customer and we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
We are looking for a hands-on, detail oriented and highly motivated individual to set up and lead the Enterprise Marketing function for Amazon Business. The person will lead a team of sales and marketing associates to manage acquisition/engagement channels of tele-sales and digital marketing. The person will be responsible for designing and building new acquisition programs and executing campaigns focused on increasing customer acquisition and engagement. The ideal candidate should have a passion for and deep experience in Sales & Marketing and should be able to multi-task multiple programs and projects at one time.
Key job responsibilities
As an Enterprise Marketing Leader, you will have the opportunity to-
Job ID: A2704949
Amazon Business is a USD25B+ business spanning 9 countries (US, Germany, UK, France, Italy, Spain, Japan, Canada and India). Amazon Business (amazon.in/business) launched in India in September 2017 with the vision to be the destination for all businesses in India to find, discover and buy for all their business needs, and it is still day 1 for us. Amazon Business represents an incredible opportunity to address a vast new market segment and customer base and is an area of high interest for Amazon. We are focused on building solutions that enable the B2B customer to find, research, and buy products and services from a vast selection, across multiple devices, marketplaces and regions. Our customers include individual professionals, small businesses to large institutions (and everything in between). Our business customers have different needs than the traditional Amazon customer and we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
We are looking for a hands-on, detail oriented and highly motivated individual to set up and lead the Enterprise Marketing function for Amazon Business. The person will lead a team of sales and marketing associates to manage acquisition/engagement channels of tele-sales and digital marketing. The person will be responsible for designing and building new acquisition programs and executing campaigns focused on increasing customer acquisition and engagement. The ideal candidate should have a passion for and deep experience in Sales & Marketing and should be able to multi-task multiple programs and projects at one time.
Key job responsibilities
As an Enterprise Marketing Leader, you will have the opportunity to-
- Lead a team of highly skilled Sales/Marketing associates and managing agencies who engage with Medium and Large Enterprises from prospecting, acquiring and driving account growth.
- Creating Go-to-market acquisition and engagement plans for all channels
- Build scalable performance marketing channels to reach and engage with the customers (eg. Search, Social, Tele-marketing, Email outbound, Feet on Street)
- 7+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience with various statistical techniques (regression analysis, coefficient correlation)
Job ID: A2704949
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