Employer Branding Specialist
Beyond Key
Date: 5 hours ago
City: Indore, Madhya Pradesh
Contract type: Full time
About Beyond Key
We are a Microsoft Gold Partner and a Great Place to Work-certified company. "Happy Team Members, Happy Clients" is a principle we hold dear. We are an international IT consulting and software services firm committed to providing. Cutting-edge services and products that satisfy our clients' global needs. Our company was established in 2005, and since then we've expanded our team by including more than 350+ Talented skilled software professionals. Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them. If you need any more details, you can get them at https://www.beyondkey.com/about.
Job Summary
We are seeking a dynamic and creative Employer Branding & Recruitment Marketing Specialist to collaborate with our HR and Marketing teams in positioning Beyond Key as an employer of choice. This role will lead the development and execution of innovative employer brand strategies that attract top talent and foster employee engagement through digital, print, and experiential channels.
Key Responsibilities
Strategic Branding & Messaging
Develop and implement a compelling employer branding strategy aligned with Beyond Key’s talent needs and organizational culture.
Translate talent profiles into targeted recruitment marketing campaigns using brand marketing, digital media, and communication best practices.
Digital & Social Media Engagement
Promote the employee value proposition (EVP) across digital platforms, including LinkedIn, Instagram, Glassdoor, and the company website.
Create and manage content calendars for recruitment campaigns, employee spotlights, and engagement initiatives.
Campaign Development & Execution
Design and execute multi-channel campaigns to support talent acquisition goals and increase candidate engagement.
Build brand affinity and advocacy among employees through storytelling, internal events, and ambassador programs.
Employee Advocacy & Storytelling
Identify and curate authentic employee stories that reflect Beyond Key’s culture and values.
Develop internal communication strategies to amplify employee voices and achievements.
Talent Pipeline & Collaboration
Partner with recruiters to build talent pipelines using social media, career events, and strategic partnerships.
Ensure a diverse mix of sourcing channels to attract high-quality candidates.
Monitor and analyze campaign performance metrics to assess ROI and optimize future initiatives.
Provide regular reports and insights to HR and Marketing leadership.
Culture Branding and Promotions
Promote Beyond Key culture internally and externally through various channels and ideas
Working closely with key stakeholders to create state-of-the-art presentations which is oriented towards internal employees
Communication
Effectively communicate the updates with all key stakeholders.
Required Skills & Experience
3+ years of experience in employer branding, recruitment marketing, or HR communications.
Strong understanding of branding principles and digital marketing strategies.
Proven experience managing content across websites and social media platforms.
Excellent written and verbal communication skills in English.
Project management expertise with the ability to handle multiple campaigns simultaneously.
Familiarity with talent acquisition tools, analytics, and employer branding platforms.
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We are a Microsoft Gold Partner and a Great Place to Work-certified company. "Happy Team Members, Happy Clients" is a principle we hold dear. We are an international IT consulting and software services firm committed to providing. Cutting-edge services and products that satisfy our clients' global needs. Our company was established in 2005, and since then we've expanded our team by including more than 350+ Talented skilled software professionals. Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them. If you need any more details, you can get them at https://www.beyondkey.com/about.
Job Summary
We are seeking a dynamic and creative Employer Branding & Recruitment Marketing Specialist to collaborate with our HR and Marketing teams in positioning Beyond Key as an employer of choice. This role will lead the development and execution of innovative employer brand strategies that attract top talent and foster employee engagement through digital, print, and experiential channels.
Key Responsibilities
Strategic Branding & Messaging
Develop and implement a compelling employer branding strategy aligned with Beyond Key’s talent needs and organizational culture.
Translate talent profiles into targeted recruitment marketing campaigns using brand marketing, digital media, and communication best practices.
Digital & Social Media Engagement
Promote the employee value proposition (EVP) across digital platforms, including LinkedIn, Instagram, Glassdoor, and the company website.
Create and manage content calendars for recruitment campaigns, employee spotlights, and engagement initiatives.
Campaign Development & Execution
Design and execute multi-channel campaigns to support talent acquisition goals and increase candidate engagement.
Build brand affinity and advocacy among employees through storytelling, internal events, and ambassador programs.
Employee Advocacy & Storytelling
Identify and curate authentic employee stories that reflect Beyond Key’s culture and values.
Develop internal communication strategies to amplify employee voices and achievements.
Talent Pipeline & Collaboration
Partner with recruiters to build talent pipelines using social media, career events, and strategic partnerships.
Ensure a diverse mix of sourcing channels to attract high-quality candidates.
Monitor and analyze campaign performance metrics to assess ROI and optimize future initiatives.
Provide regular reports and insights to HR and Marketing leadership.
Culture Branding and Promotions
Promote Beyond Key culture internally and externally through various channels and ideas
Working closely with key stakeholders to create state-of-the-art presentations which is oriented towards internal employees
Communication
Effectively communicate the updates with all key stakeholders.
Required Skills & Experience
3+ years of experience in employer branding, recruitment marketing, or HR communications.
Strong understanding of branding principles and digital marketing strategies.
Proven experience managing content across websites and social media platforms.
Excellent written and verbal communication skills in English.
Project management expertise with the ability to handle multiple campaigns simultaneously.
Familiarity with talent acquisition tools, analytics, and employer branding platforms.
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