Email Marketing Specialist

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
  
  

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
  
  

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
  
  

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
  
  

We are seeking an experienced and innovative Email Marketing and Automation Strategist to lead Email Marketing for IW (Ideal World) and SMS Marketing for both IW and TJC. The ideal candidate will be responsible for developing, executing, and optimizing email and SMS campaigns to drive engagement, increase conversions, and enhance customer loyalty. This role requires a deep understanding of audience segmentation, marketing automation, and performance optimization.

Email Marketing (IW)

• Develop and manage end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns.
• Collaborate with design and content teams to craft compelling email templates that align with brand guidelines.
• Segment and personalize email lists to enhance customer engagement and drive conversions.
• Monitor email performance, generate reports, and optimize strategies based on analytics.
• Implement A/B testing to maximize open rates, click-through rates, and conversion rates.
• Ensure email campaigns are GDPR compliant and adhere to best practices.
• Manage the email calendar for IW, coordinating with marketing and sales for timely promotions.
  
  

SMS Marketing (IW & TJC)

• Design and execute SMS marketing campaigns to engage and retain customers.
• Strategize and implement segmentation for targeted SMS blasts to drive sales and enhance brand presence.
• Monitor delivery rates, CLICK rates, and conversions for SMS campaigns.
• Coordinate with cross-functional teams to ensure consistent messaging across all touchpoints.
• Identify opportunities for automation and personalization within SMS channels.
  
  

Automation & Optimization

• Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups.
• Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing.
• Identify and execute opportunities for process improvements and automation efficiencies.
  
  

Maintain and optimize customer data for effective targeting and personalization