Email Marketing Specialist

What You'll Do

Avalara is looking for an Email Marketing Specialist who will facilitate and report on global email marketing campaigns and programs that engage our audiences and generate demand.

The Email Marketing Specialist assists in the execution of inbound email marketing programs that drive lead generation. Key responsibilities include end-to-end coordination, review, and reporting of email marketing programs to maximize their effectiveness. This can include deliverable collection, copyediting, segmentation, send calendar coordination, project management, process documentation/recording, quality control/proofing, and culling of email analytics.

This position reports to the Sr. Digital & Email Strategist and supports Avalara marketing managers as clients, bridging the campaign coordination for email deliverables between them and service teams, including email operations, content marketing, and creative services. A successful candidate will not only be well-versed in email marketing best practices but also can manage multiple projects simultaneously with a client-service mindset and strong communication skills.

Job Duties

• Project manage email marketing programs using the department’s Workfront management tool and maintain the email marketing calendar
• Interface with multiple marketing leads, the Sr. Digital & Email Strategist, and the email campaign operations team to translate marketing and campaign plans into actionable email marketing programs that generate demand and engagement
• Identify data needs and requirements for segmentation, testing, behavioral targeting or other data sources to maximize engagement
• Liaise with campaign operations for the correct set-up of Salesforce campaign records
• Review and QA email briefs, proofs, segment/canvas set-up, and nurture programs
• Monitor and evaluate email regularly and build monthly aggregated channel and campaign results into templated reports
• Collaborate with campaign managers and email requesters to ensure email workflows remain on schedule and have all required elements for a successful launch
• Communicate e-mail marketing channel and company best practices
• Proven analytical, quantitative, and problem-solving skills; a mindset for decoding complex requests
• Strong project and program coordination skills
• Process-oriented and quality-focused with exceptional attention to detail
• Strong writing, proofreading, and interpersonal communication skills
• Demonstrated ability to work in a fast-paced, deadline-oriented environment
• Excellent organizational skills and ability to juggle multiple tasks on deadline
• Ability to follow processes and suggest process improvements to maximize efficiency
• Familiarity with target segmentation and the importance of data privacy and governance
• Ability to work collaboratively in a team environment
  
  

What You'll Need to be Successful

• Bachelor's degree in marketing, communications, business or related course of study
• 2-3 years of experience with e-mail marketing
• Familiarity with B2B marketing principles, bonus if for a SaaS or FinTech company
• Experience working with marketing project management and automation tools (Salesforce, Workfront, Jira) as a user/assignee
• Understanding the capabilities of Eloqua or similar marketing automation program(s) is a plus
• Expertise with email and B2B marketing KPIs
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)
  
  

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Flexible hybrid working

We support hybrid work and flexible schedules for our employees.

Learn more about our benefits by region here: https://careers.avalara.com/

About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.

Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - there’s nearly 5,000 of us now. Our growth is real, and we’re not slowing down - not until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

EEO Statement

We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.