Email Marketing Executive

We are seeking a highly motivated and experienced Email Marketing Specialist to join our growing marketing team. As the Email Marketing Specialist, you will be responsible for the strategy, execution, and optimization of all email marketing campaigns. The ideal candidate is a data-driven individual with a proven track record of setting up, scaling, and successfully implementing email marketing strategies that drive engagement, conversions, and revenue growth. You must have a deep understanding of email marketing best practices, a strong analytical mindset, and be comfortable working independently and taking ownership of the email marketing channel.

Strategy And Planning

The core responsibilities for the job include the following:

• Develop and implement a comprehensive email marketing strategy aligned with overall business objectives.
• Define target audiences and segmentation strategies to personalize email communications.
• Establish key performance indicators (KPIs) and track campaign performance to measure success and identify areas for improvement.
• Conduct A/B testing to optimize email subject lines, content, design, and send times.
• Stay up-to-date on email marketing trends and best practices.
  
  

Campaign Execution

• Manage the entire email campaign process, from ideation and content creation to deployment and analysis.
• Create engaging and effective email content, including newsletters, promotional emails, transactional emails, and triggered campaigns.
• Collaborate with designers and copywriters to ensure high-quality email creative.
• Build and maintain email lists, ensuring data accuracy and compliance with data privacy regulations (e. g., GDPR, CAN-SPAM).
• Utilize email marketing automation tools to streamline processes and improve efficiency.
  
  

Collaboration And Communication

• Work closely with the rest of the marketing to ensure driving goals and targets.
  
  

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, but not required.
• 3+ years of proven experience in email marketing, with a demonstrable track record of success.
• Deep understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing.
• Expertise in email marketing platforms and automation tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in setting up email marketing systems and campaigns from scratch is a strong plus.
• Comfortable using AI tools like ChatGPT, Gemini, and email campaigning AI would be a plus.
  
  

Technical Expertise

• Hands-on experience with email marketing platforms (like Mailchimp, Brevo, or similar tools).
• Experience with advanced email systems like AWS SES or similar.
• Strong understanding of email deliverability best practices and sender reputation management.
• Experience with setting up and managing email marketing systems from scratch.
• Familiarity with bulk email marketing regulations and best practices.
• Proficient in HTML and CSS for email template development and optimization will be a plus.
  
  

This job was posted by Kalpana Choudhary from Antier Solutions.