Director - Projects
Cognizant
Date: 1 week ago
City: Chennai, Tamil Nadu
Contract type: Full time
Job Summary
Responsibilities
Strategic Planning & Support
Help lead the development of annual Healthcare Provider marketing plans specifically for Cognizants TriZetto Provider Solutions and revenue cycle management business as well as technology services for the provider market
Lead the development of an annual plan to support our channel partner sales and marketing strategy
Collaborate with key Healthcare Provider business leaders subject matter experts SMEs to identify key priorities for marketing
Lead the development of marketing programs and content to support business priorities
Develop messaging and materials to support key Healthcare Provider offerings
Manage a team based in India and the USA to develop and execute marketing programs
Content & Campaigns
Lead and execute marketing programs that support our TriZetto Provider Solutions revenue cycle management business and provider technology services including digital advertising and account-based marketing ABM programs
Support the head of health sciences marketing with other Healthcare Payer Healthcare Provider Life Sciences and or Corporate marketing programs as required
Collaborate with business leaders SMEs to develop content to support marketing content including solution brochures white papers research blogs videos website updates social media and presentations
Manage the TriZetto Provider Solutions and Cognizant Revenue Cycle Management websites as well as the Healthcare Provider section of Cognizant com including establishing a regular cadence for updates
Identify and implement key SEO terms into marketing content
Ensure campaigns and content are amplified internally and externally
Ensure leads generated from marketing programs are managed and distributed to sales teams
Events
Manage key Healthcare Provider events including channel partner events working with a USA based events associate to execute events primarily in North America
Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events
Measurement & Reporting
Monitor and report marketing program KPIs including tactics and leads generated
Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management
- Cognizant Health Sciences: Director Marketing Healthcare Provider
Responsibilities
Strategic Planning & Support
Help lead the development of annual Healthcare Provider marketing plans specifically for Cognizants TriZetto Provider Solutions and revenue cycle management business as well as technology services for the provider market
Lead the development of an annual plan to support our channel partner sales and marketing strategy
Collaborate with key Healthcare Provider business leaders subject matter experts SMEs to identify key priorities for marketing
Lead the development of marketing programs and content to support business priorities
Develop messaging and materials to support key Healthcare Provider offerings
Manage a team based in India and the USA to develop and execute marketing programs
Content & Campaigns
Lead and execute marketing programs that support our TriZetto Provider Solutions revenue cycle management business and provider technology services including digital advertising and account-based marketing ABM programs
Support the head of health sciences marketing with other Healthcare Payer Healthcare Provider Life Sciences and or Corporate marketing programs as required
Collaborate with business leaders SMEs to develop content to support marketing content including solution brochures white papers research blogs videos website updates social media and presentations
Manage the TriZetto Provider Solutions and Cognizant Revenue Cycle Management websites as well as the Healthcare Provider section of Cognizant com including establishing a regular cadence for updates
Identify and implement key SEO terms into marketing content
Ensure campaigns and content are amplified internally and externally
Ensure leads generated from marketing programs are managed and distributed to sales teams
Events
Manage key Healthcare Provider events including channel partner events working with a USA based events associate to execute events primarily in North America
Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events
Measurement & Reporting
Monitor and report marketing program KPIs including tactics and leads generated
Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management
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