Director of Marketing - Pullman Chennai Anna Salai

Pullman Hotels & Resorts


Date: 13 hours ago
City: Chennai, Tamil Nadu
Contract type: Full time
Company Description

Pullman Chennai Anna Salai offers 232 stylish rooms, a swimming pool, fitness center, spa, two signature dining venues, versatile banquet spaces, boardrooms, and social lounges-ideal for business and leisure travelers. The hotel is perfectly equipped to host a wide range of MICE events, featuring versatile modular venues that can accommodate up to 400 guests, from intimate meetings to grand celebrations.

Job Description

  • Coordinate marketing and effective implementation of the promotional strategies for all services the hotel has to offer;
  • Create the annual marketing plan and follows it on a monthly basis;
  • Manage the newsletter and social media including engagement, content creation, scheduling, monitoring, writing and posting all status updates within the brand guidelines;
  • Optimize the awareness of different hotel outlets and events;
  • Create the annual events calendar as well as initiate regular marketing meetings;
  • Create marketing, PR reports and press tools; Delivers a monthly report, and newsletter for the hotel
  • Liaise with local/regional media; prepare press releases of events;
  • Assist departments with creative ideas;
  • Ensure the consistency of all marketing collaterals with Accor, Novotel and ibis standards, create the promotional materials, brochures, and leaflets and follows production;
  • Digital Acquisition marketing – SEO, OTA’s, Accor Loyalty Programs, website content Optimisation, Metasearch channel Optimisation.
  • Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue-generating departments.
  • Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy, and guidelines and that the Hotel actions have been implemented where appropriate.
  • Attends regular departmental marketing communications meetings and ensures departmental briefings and meetings are effective and conducted as necessary.
  • Ensures that all collateral and contents meet Novotel and ibis brand standards consistently
  • Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily
  • Attends all official functions as a representative of the Hotel and represents the hotel as a spoke person, master ceremony for any Hotel special program or occasion, as needed
  • Attend social events both in-house and outside.
  • Receives in the Hotel V.I.P guests.
  • Develops a public relations program for the hotel based on its marketing goals.
  • Liaises with Marketing agencies in targeting specific markets and developing public relations strategies to reach these markets.
  • Coordinate and manage media and public interest to generate coverage and maintain awareness.
  • Acts as the hotel’s liaison with the PR Agency and media to promote good publicity and counteract bad publicity.
  • Develops media contacts, and plans press conferences and other press activities.
  • Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media for promotional activities; prepares and issues press releases.
  • Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.
  • Promotes the desired work culture around the core values of Trust, Integrity, Respect, One Team and Service of the Accor Hotels Group and the brand ethos.
  • Maintaining and updating the marketing database.
  • Develop and manage the production of events, and marketing collateral and ensure that deadlines are met.
  • Coordinating, planning marketing and implementation of campaigns with sales activities.
  • Handle and coordinate all media requests and enquiries in a timely manner
  • Develop and create media releases, key messages, media FAQs, speeches, and presentations where required.
  • Media tracking and tabulation, keep up with current marketing trends, innovations, communication techniques and any media regulations.
  • Maintain, update and promote via websites, social media handles, and e-mailers with information on events and ongoing activities.
  • Meeting and entertaining journalists.
  • Working closely with design agencies and assisting in new product, and service launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives.
  • Any matter which may affect the interests of the hotel should be brought to the attention of the Management

Qualifications

  • Bachelor’s Degree
  • Minimum 9 years of experience in a similar role
  • Excellent reading, writing and oral proficiency in English language
  • Proficient in MS Excel, Word, & PowerPoint

Additional Information

  • WHAT IS IN IT FOR YOU:
  • Come As You Are
  • Work With Purpose
  • Grow, Learn and Enjoy
  • Explore Limitless Possibilities

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