Digital Marketing Manager (Paid Ads Specialist)

We’re looking for a Paid Ads Specialist to help amplify our content to the right audiences. Your goal: bring more readers, subscribers, and engagement to our website and social platforms through smart, well-optimized campaigns.

Job Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and X to drive traffic and engagement.
• Manage advertising budgets efficiently to maximize ROI.
• Grow our audience on Twitter and Instagram through both organic and paid strategies.
• Track, analyze, and report on campaign performance using analytics tools.
• Work closely with the content and social teams to align campaigns with editorial and brand goals.
• Stay updated on digital marketing trends and platform updates to keep campaigns effective and competitive.

Requirements:

• 2-5 years of experience in digital marketing, preferably in a media, fintech, or crypto-related industry.
• Hands-on experience running ads on Google Ads, Meta, and X.
• Strong understanding of campaign tracking, reporting, and optimization.
• Have SEO knowledge in fintech or financial news.
• Ability to work with multiple stakeholders and deliver results under tight deadlines.

Things to Note:

• This is a full-time remote role.
• You’ll be working closely with the content, SEO, and social media teams.
• Working days: Monday - Friday
• Timings: 10 AM - 7PM
• Pay range: 3LPA - 6LPA