Digital Marketing Manager

Auriga is looking for a Digital Marketing Manager with a strong grasp of business and technology to lead our marketing initiatives. This role is crucial for building a robust online brand presence and creating compelling content.

About The Role

As our Digital Marketing Manager, you'll drive our digital marketing strategy, blending brand building with technically informed content. You'll craft engaging content that clarifies our offerings' value, generates leads, and supports sales for both services and SaaS products. This means understanding tech concepts for our digital services and knowing how our solutions specifically benefit clients in targeted industries. You'll manage external digital marketing agencies (SEO, Google Ads) and coordinate closely with sales and product/service delivery teams. This is a hands-on role where your strategic vision, technical understanding, and industry insight will directly impact our growth.

Key Responsibilities

• Develop and oversee the overall digital marketing strategy, emphasizing content and online brand presence, highlighting our tech capabilities and industry-specific value.
• Champion content strategy, guiding creation of engaging, relevant materials (case studies, articles, whitepapers) that showcase our expertise and deliver tangible value for target industries.
• Plan multi-channel digital marketing campaigns that communicate our offerings' value, especially for clients in BFSI, Apparel, Mining, and Infrastructure. Set KPIs and monitor results.
• Coordinate with external Digital Marketing Agencies which ensure alignment with strategy, brand guidelines, and performance targets.
• Collaborate closely with Sales and Product/Service Delivery teams for consistent, technically informed, and industry-relevant messaging.
• Analyze performance metrics (traffic, leads, brand sentiment) to optimize strategies and strengthen our brand as a trusted tech partner across specific industries.
• Stay current with B2B tech and digital services marketing trends.
  
  

Ideal Profile

• Proven experience (5-6 years) in B2B tech digital marketing, with a mix of SaaS products and complex digital services.
• Should be able to develop and execute a social media strategy and Quarterly Calendar aligned with business goals and service offerings.
• Good grasp of complex technological concepts for digital services (GenAI, Data & AI, ERP, Enterprise Apps, Product Dev).
• Understanding of how tech solutions can benefit clients
• Strong ability to develop and execute comprehensive multi-channel digital marketing strategies (SEO, PPC, content, social media, email).
• Track record of building and enhancing online brand presence for B2B tech companies, with compelling, industry-specific messaging.
• Proficient in data analysis and campaign optimization, he should be able to track KPIs (reach, engagement, CTR, leads) and optimize campaigns based on performance.
• Experience in managing external agencies.
• Good command of Analytics & Reporting-Proficiency in tools like Google Analytics GA4 and Google Tag Manager is expected. The candidate should be comfortable interpreting data, generating performance reports, and using insights to guide strategy and decision-making.
• Experience in Performance Marketing-The candidate should have hands-on experience in managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads Manager. A strong understanding of campaign setup, optimization, and performance tracking is essential.
• A solid working knowledge of both SEO (on-page and off-page) and SEM is required. The candidate should be capable of executing search campaigns and optimizing content to drive visibility and performance.
• Tools & Platforms-Familiarity with social media management tools such as Hootsuite, Sprout Social, and Content Studio is important. A basic understanding of graphic design tools—both online (e.g., Canva) and offline (e.g., Adobe Suite)—will be considered an added advantage.
• Excellent written and verbal communication, able to articulate complex solutions clearly.
• Proactive, analytical, and thrives in a small, fast-paced team.
• Genuine curiosity for emerging technologies and their business applications.
  
  

About Company

Hi there! We are Auriga IT.

We're a leading digital solutions company with a diverse portfolio including cutting-edge Generative AI, Data & AI, ERP Implementation, Enterprise Application Development, and Product Development services, along with our B2B SaaS products. We power businesses across the globe through digital experiences, data and insights. From the apps we design to the platforms we engineer, we're driven by an ambition to create world-class digital solutions and make an impact. Our team has been part of building the solutions for the likes of Zomato, Yes Bank, Tata Motors, Amazon, Snapdeal, Ola, Practo, Vodafone, Meesho, Volkswagen, Droom and many more.

We are a group of people who just could not leave our college-life behind and the inception of Auriga was solely based on a desire to keep working together with friends and enjoying the extended college life.

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