Digital Marketing Manager

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About You and the role:

As a Senior Marketing Specialist/Digital Marketing Manager you will play a crucial dual role in Dow Consumer Solutions.

You will have the responsibility for tactical marketing development and implementation, with a strong focus on accelerating growth of market segments in the highly promising Indian market. You will be implementing projects through collaborating across multiple functions, including sales, TS&D, R&D, communications, and product management as well as working together with your marketing peers, customers and distributors to ensure sustainable growth of your market.

You will be a part of Business Digital team helping Dow on its Transformational Digital Journey. You will be working closely with various regional and global teams to incubate digital knowledge and best practices and help teams in areas of digital enablement, ultimately establishing digital both a growth enabler, as well as an operational excellence driver in EMEAI.

Responsibilities:

Regional Marketer Role – INDIA

• Coordinating a cross-functional Market Management Team for respective segment(s). Develops and implements the yearly Marketing Plan of the assigned market segment.
• Works to understand market sizing, dynamics, competitive intelligence, customer dynamics, customer journeys to support the creation of an effective growth plan.
• Collaborates with Sales and TS&D to implement commercialization of innovation projects with existing and new customers in target segments. Scales and measures effectiveness of resulting product launches.
• Drives demand generation among other through collaboration with the communications team.
  
  

Digital Manager Role - EMEAI

• Collaborates closely with all marketers to recommend digital elements aligned to the place, price, product strategies and connects with business communication regarding promotional elements.
• Champions the roadmap for the business digital product lifecycle, digital channel strategy, and executes to the market and regional vision
• Supports market strategy through implementing end to end data tracking, data analysis for the digital projects.
• Be the Digital SME for the regional marketing team and bring market voice to the business (competitive intelligence, industry trends)
  
  

Qualifications

• Minimum master’s degree in marketing, business management, chemical engineering or related majors
• Digital Certifications are a plus. B2B marketing or closely related marketing field (> 3years).
• Proven experience with Digital transformation projects or demonstrated expertise in Digital tactics & their execution (>3 years)
• Experience in the material science sector is important. Strong Communications/Public Affairs experience is a plus.
  
  

Your Skills

• Self-starter with strong bias for action, and see yourself as an ‘initiator’ and ‘problem solver’
• You are an organizer, connector, and natural collaborator and inspire positive change and consensus building
• You engage as marketer effectively with customers and have a focus on value-added selling.
• Ability to manage a complex workload with good judgment on activity prioritization.
• You showcase strong oral and written communication skills
• You will help build a consistent set of metrics and data to drive digital enabled decision making
• You will educate and train on data and analytics drawn from the various digital artifacts
• You will effectively utilize dashboards and reports needed to connect data that can help the regional team better inform their plans
  
  

Additional Notes

• Relocation assistance is not available with this position.
• The ability to accommodate a flexible schedule aligned with international time zones (if required) is essential.
  
  

Benefits – What Dow Offers You

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
• Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
• Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
• Transportation allowance (availability varies depending on location)
• Meal subsidiaries/vouchers (availability varies depending on location)
• Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)
  

Join our team, we can make a difference together.

About Dow Chemical International Pvt Ltd

Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers’ challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care.

A Great Place to Work Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.