Digital Marketing Manager

About the Company

Career Craft Consultants India Pvt Ltd, headquartered in Gujarat, is a leading company in the education industry with a team of 200+ employees. Committed to delivering exceptional professional services, we focus on enabling individuals and institutions to achieve their career and education goals. Discover more about us at careercraftconsultants.co.in.

About the Role

We are seeking a passionate and results-oriented Digital Marketing Manager to join our team and lead our online student recruitment efforts. You will be responsible for developing and implementing a comprehensive digital marketing strategy to attract high-quality leads and increase student enrollments in our study abroad programs.

Responsibilities

• Develop and manage a data-driven digital marketing strategy that aligns with the company's overall student recruitment goals.
• Conduct market research to understand target student demographics, interests, and online behavior.
• Oversee all aspects of search engine optimization (SEO) for the company website and landing pages.
• Manage and execute pay-per-click (PPC) advertising campaigns across various platforms (e.g., Google Ads, META Ad, social media advertising).
• Develop and implement engaging content marketing campaigns (e.g., blog posts, webinars, infographics) to attract and nurture leads.
• Manage and maintain a strong social media presence across relevant platforms (e.g., Facebook, Instagram, YouTube).
• Create and manage email marketing campaigns to nurture leads and promote study abroad programs.
• Track, analyze, and report on the performance of all digital marketing campaigns and make data-driven recommendations for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies in the education sector.
• Collaborate with the admissions team to ensure a seamless transition for qualified leads.
• Manage and potentially train a team of graphic designers and content writer.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably in the education sector.
• Proven track record of success in developing and executing data-driven digital marketing campaigns.
• Strong understanding of SEO, PPC advertising, content marketing, social media marketing, and email marketing.
• Excellent analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Passion for international education and a strong understanding of the study abroad market preferred.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Make a real difference in the lives of students by helping them achieve their educational goals.
• Be part of a team that is passionate about international education.