Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to revolutionize our digital presence and drive significant growth at Solon India Pvt Ltd. In this exciting role, you will spearhead the development and execution of innovative digital marketing strategies, with a laser focus on lead generation and enhancing brand awareness within the renewable energy sector. You will expertly manage paid advertising campaigns across Google Ads, Meta, and LinkedIn, leveraging your SEO/SEM prowess to boost organic traffic and improve search engine rankings. Your creativity will shine as you craft compelling content for diverse digital channels, while your analytical skills will be essential for meticulously tracking campaign performance, extracting actionable insights, and adapting strategies to stay ahead of the curve. Collaboration with internal teams will be crucial to ensure seamless messaging and maximize the impact of our digital footprint. You will also be responsible for conducting market research and competitive analysis to identify opportunities for growth and innovation in digital marketing initiatives. If you are a passionate, data-driven marketer with a proven track record of success and a desire to make a tangible impact in the renewable energy industry, we invite you to apply. 

Job Details: 

·       Industry: Renewable Energy 

·       Department: Marketing 

·       Role: Digital Marketing Executive 

·       Location: Hyderabad 

·       Compensation: 3-6 LPA 

·       Experience: 2-4 years 

·       Employment Type: Full-time 

·       Qualification: Bachelor's / Master's degree in Business Administration/Marketing/Digital Marketing or related field 

Responsibilities: 

Digital Strategy and Campaign Execution: 

• Plan, develop, and execute comprehensive digital marketing strategies to elevate brand awareness and generate qualified leads aligned with Solon India's business objectives. 
• Manage and optimize digital campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads, ensuring optimal ROI and alignment with budget allocations. 
• Design, test, and optimize landing pages, forms, and user journeys to improve conversion rates and user engagement. 
• Collaborate with cross-functional teams, including sales and product development, to ensure cohesive messaging and campaign alignment. 
• Conduct market research and competitive analysis to identify opportunities for growth and innovation in digital marketing initiatives. 
• Ensure all digital marketing activities comply with industry regulations and company policies, including data privacy and advertising standards. 

SEO/SEM and Website Optimization: 

• Perform in-depth keyword research and implement on-page and off-page SEO best practices to enhance search engine rankings and organic traffic. 
• Monitor website performance using Google Analytics, Search Console, and other analytics tools, identifying areas for improvement and implementing necessary changes. 
• Conduct A/B testing and conversion rate optimization (CRO) strategies to maximize website effectiveness and improve user experience. 
• Collaborate with the web development team to ensure website structure, content, and functionality are optimized for search engines and user engagement. 
• Stay up-to-date with the latest SEO trends and algorithm updates, adapting strategies to maintain and improve search engine visibility. 
• Generate regular reports on website performance, providing actionable insights and recommendations to leadership. 

Content Creation and Social Media Management:

• Create, curate, and manage engaging content for blogs, social media platforms, email marketing campaigns, and other digital channels. 
• Develop and maintain a content calendar aligned with product launches, campaign goals, and industry events, ensuring consistent and relevant content delivery. 
• Interact with followers, respond to queries, and manage brand voice across all social media platforms, fostering a positive and engaging online community. 
• Collaborate with subject matter experts to create informative and thought-provoking content that showcases Solon India's expertise in the renewable energy sector. 
• Monitor social media trends and competitor activities, identifying opportunities to enhance brand presence and engagement. 
• Ensure all content is aligned with brand guidelines and messaging, maintaining a consistent and professional image across all digital channels. 

Performance Tracking and Optimization: 

• Utilize tools such as Google Analytics, HubSpot, and SEMrush to monitor key performance indicators (KPIs) and campaign effectiveness, providing regular performance reports. 
• Generate periodic reports with actionable insights, presenting findings to leadership and recommending data-driven improvements to optimize campaign performance. 
• Continuously research and adopt new digital marketing trends, tools, and technologies to stay competitive and enhance digital marketing capabilities. 
• Analyze data from various sources to identify customer behavior patterns and preferences, tailoring marketing strategies to improve engagement and conversion rates. 
• Track and report on the ROI of digital marketing campaigns, demonstrating the value of marketing investments and justifying budget allocations. 
• Collaborate with the sales team to track lead generation and conversion rates, ensuring alignment between marketing and sales efforts. 

General Expectations and Past Experiences: 

• Possess 2+ years of hands-on digital marketing experience with a strong focus on SEO, SEM, and paid advertising campaign management. 
• Demonstrate proficiency in utilizing Google Ads, Meta Ads Manager, Google Analytics, and a range of SEO/SEM tools to drive measurable results. 
• Exhibit a solid understanding of content marketing principles, brand positioning strategies, and customer acquisition techniques. 
• Capable of analyzing complex data sets and translating insights into actionable improvements for optimizing campaign performance and maximizing ROI. 
• Communicate effectively with excellent attention to detail, demonstrating the ability to work both independently and collaboratively within cross-functional teams. 
• Experience in managing B2B/B2C digital campaigns, ideally within the energy, technology, or industrial sectors, is highly preferred. 
• Maintain a proactive approach to staying updated on the latest digital marketing trends, best practices, and emerging technologies.