Digital Marketing Executive

Experience:2+ Years

We are seeking a dynamic and experienced Digital Marketing Executive to join our team. The ideal candidate should possess a proven track record of acquiring leads through various digital channels, including Facebook, LinkedIn, YouTube, and Google. Additionally, the candidate should have expertise in promoting Business Software products such as ERP, CRM, Mobile Apps, BI Tools, etc. through targeted marketing strategies.

Roles & Responsibilities

Lead Generation: Develop and execute digital marketing campaigns to generate high-quality leads through Facebook, LinkedIn, Google, and other relevant platforms.

Business Software Promotion: Plan and implement result-driven marketing strategies to promote our range of Business Software products to a targeted audience.

Social Media Management: Manage and create engaging content for our social media platforms to enhance brand presence and drive user engagement.Paid Advertising: Optimize paid advertising campaigns to maximize lead generation and brand awareness.

Email Marketing: Utilize Mailchimp and other email marketing tools to design and execute effective email campaigns to nurture leads and engage existing customers.

Brand Campaigns: Conceptualize and execute brand campaigns on social media and other channels to enhance brand visibility and recognition.

Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using various analytical tools and provide insights for continuous improvement.

SEO and Content Marketing: Collaborate with the content team to optimize website content for SEO and strategize content marketing initiatives.

Market Research: Stay up-to-date with industry trends, competitor activities, and customer preferences to refine marketing strategies.

Requirements

Proven Experience: Minimum of 2 years of successful experience in digital marketing with a focus on lead generation and brand promotion.

Software Marketing: Strong knowledge and experience in promoting Business Software products such as Odoo, ERP, CRM, Mobile Apps, BI Tools, etc.Social Media Expertise: Proficiency in managing and conducting brand campaigns across various social media platforms.

Lead Generation: Demonstrated ability to generate quality leads through Facebook, LinkedIn, Google, Youtube and other digital channels.

Email Marketing: Experience in executing effective email marketing campaigns using Mailchimp or similar tools.

Analytical Skills: Proficient in analyzing campaign performance data and translating it into actionable insights.

Creativity and Innovation: A creative mindset with the ability to develop unique marketing strategies.

Excellent Communication: Strong written and verbal communication skills to create compelling content and interact with the target audience.

Preferred Qualification

Bachelor's Degree in Marketing

Bachelor's Degree in Business or Business Administration

Bachelor's Degree in Communication

Bachelor's Degree in Digital Media

Bachelor's Degree in Information Technology or Computer Science

Bachelor's Degree in Public Relations or Journalism

Bachelor's Degree in Graphic Design or Multimedia Arts

Bachelor's Degree in E-commerce or Digital Business

Skills:- Odoo (OpenERP) and SRM