Digital Advertising Analyst
Avantor
Date: 3 weeks ago
City: Coimbatore, Tamil Nadu
Contract type: Full time
The Opportunity
Works independently under close supervision, design, analyze, evaluate, test, debug and implement applications programs supporting the company infrastructure business processes and operations and/or network-based (cloud) product systems. Analyze, install, acquire, modify and support operating systems, database or utilities software. Plan, conduct and direct the analysis of business problems with automated systems solutions. Analyze, design, acquire and implement projects for LAN and/or WAN systems. Plan, designs, acquire and implement telecommunications voice/wire systems.
Avantor is looking for a curious, analytical, and detail-oriented Digital Advertising Analyst to support performance measurement, reporting, and strategic insights across our paid media campaigns. As a core member of the Digital Advertising Team, you will partner closely with Paid Social, Programmatic, and SEM channel leads to analyze campaign data, uncover trends, and help optimize media investments across platforms.
If you're passionate about turning data into actionable marketing insights and enjoy working in a fast-paced digital environment, this role is for you.
What We’re Looking For
Education: Any Bachelor's/Master’s Degree
Experience: 2–4 years of experience in digital marketing analytics, media reporting, or performance marketing analysis.
Preferred Qualifications
Campaign Analytics & Reporting
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
3rd Party Non-solicitation Policy
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation
Works independently under close supervision, design, analyze, evaluate, test, debug and implement applications programs supporting the company infrastructure business processes and operations and/or network-based (cloud) product systems. Analyze, install, acquire, modify and support operating systems, database or utilities software. Plan, conduct and direct the analysis of business problems with automated systems solutions. Analyze, design, acquire and implement projects for LAN and/or WAN systems. Plan, designs, acquire and implement telecommunications voice/wire systems.
Avantor is looking for a curious, analytical, and detail-oriented Digital Advertising Analyst to support performance measurement, reporting, and strategic insights across our paid media campaigns. As a core member of the Digital Advertising Team, you will partner closely with Paid Social, Programmatic, and SEM channel leads to analyze campaign data, uncover trends, and help optimize media investments across platforms.
If you're passionate about turning data into actionable marketing insights and enjoy working in a fast-paced digital environment, this role is for you.
What We’re Looking For
Education: Any Bachelor's/Master’s Degree
Experience: 2–4 years of experience in digital marketing analytics, media reporting, or performance marketing analysis.
Preferred Qualifications
- Proficient in tools like Google Analytics (GA4), Looker Studio, Excel/Google Sheets, and platform dashboards (Meta Ads Manager, LinkedIn, The Trade Desk, Google Ads, etc.).
- Strong analytical and problem-solving skills with attention to data accuracy and storytelling.
- Understanding of digital advertising KPIs and media metrics.
- Ability to translate complex data into clear insights for non-technical stakeholders.
- Experience with attribution tools, tag managers (e.g., GTM), or data visualization platforms (e.g., Tableau, Power BI).
- Familiarity with SQL or other query languages.
- Exposure to A/B testing platforms or marketing experimentation frameworks.
- Interest in consumer behavior, media strategy, or marketing science.
Campaign Analytics & Reporting
- Analyze data from various sources, including Google Ads, social media platforms, and website analytics, to understand campaign performance and identify areas for improvement.
- Create reports and recommendations to optimize digital advertising campaigns, ensuring they align with business goals and deliver desired results
- Prepare reports on campaign performance, including metrics like click-through rates, conversion rates, and cost per click, to inform future campaigns.
- Conduct market research to understand consumer behavior, trends, and preferences, helping businesses develop effective marketing strategies.
- Collaborate with marketing teams to communicate campaign results, strategies, and adjustments based on customer feedback.
- Build and maintain campaign dashboards and reports using tools like Looker Studio, Power BI, Google Analytics, Excel/Google Sheets, and ad platform UIs.
- Track key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates, ensuring data integrity and consistency.
- Deliver insights and recommendations to channel leads and stakeholders based on campaign data.
- Identify performance trends, audience behaviors, and creative effectiveness to guide optimization strategies.
- Assist in A/B testing analysis and contribute to campaign retrospectives and post-mortems.
- Support the implementation and QA of tracking pixels, UTM parameters, and platform tags to ensure accurate performance tracking.
- Assist with attribution analysis and work cross-functionally with Analytics and Web teams to support multi-touch attribution and customer journey reporting.
- Collaborate with Paid Social, Programmatic, SEM, and Creative teams to understand campaign goals and align reporting needs.
- Work with Marketing Operations teams to standardize reporting frameworks and ensure alignment on data definitions and KPIs.
- Conduct research on industry benchmarks, ad trends, and competitive performance to provide strategic context and support media planning.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
3rd Party Non-solicitation Policy
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation
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