Customer Relationship Management (CRM)

Reliance Retail


Date: 2 weeks ago
City: Gorakhpur, Uttar Pradesh
Salary: ₹300,000 - ₹400,000 per year
Contract type: Full time
Job Purpose

Manages the Store P&L and driving sales through efficient store operations, customer service delivery, motivation and retention of store personnel and adherence to company norms.

Education Qualifications

Graduation/ Post Graduation

Key Responsibilities

  • Set store sales plans and quotas aligned with business objectives.
  • Maintain Gross Margin, SOH, Segment & Brand mix, Discount management, and other metrics as per business strategy.
  • Implement production, productivity, quality, and customer service standards.
  • Recommend product lines and ensure appropriate merchandise mix.
  • Drive sales, margin, shrink control, inventory management and cost optimization.
  • Manage commercials and statutory compliance.
  • Manage performance and foster teamwork among store staff.
  • Identify and develop talent for critical positions.
  • Address customer feedback to improve service and processes.
  • Stay updated on competition and manage customer escalations.
  • Drive local events and promotions as per marketing calendar.
  • Promote a "Customer Obsessed Culture" to prioritize customer centricity.

Key Performance Indicators

  • Business Management: Gross Margin, SOH Segment & Brand mix
  • Discount Management
  • Brand share
  • Finance - Paper/card VM Implementation.
  • Achieve Nos- TGT Vs Ach, RCP, Attachment, EOL.
  • Customer Experience - VOC - Participation, score, SQA, complaints, Loyalty cards.
  • People Management.
  • Business Acumen - profitability, Competition.
  • Jio Business - Activations, Recharges, CAF Rejections

Job Requirements

  • Functional Competencies
  • Operational Effectiveness
  • Finance Management
  • Analysis and Problem Solving
  • Results Orientation
  • Behavioural Competencies
  • Self-Development
  • Emotional Intelligence
  • Customer Service Orientation
  • People Management
  • Communication
  • Teamwork and Collaboration

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