Customer Development Executive

No Relocation Assistance Offered

Job Number #164636 - Amritsar, Punjab, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

Job Purpose:

Ensure width and depth of distribution of Colgate Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone.

Job Context & Challenges

Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, DSRs (Distributor Sales Representatives) and PSRs (Pilot Sales Representatives) across the zone.

Key Accountabilities :

Distribution Management

• Trade management
• Identify new markets/accounts and bring them under direct coverage on a regular basis
• Ensure addition of speciality wholesalers
• Ensure stores in route list are classified according to the correct RE (retail environment)
• Ensure that DSR efforts are directed to reduce number of non-purchasers
• Ensure optimum usage of activations to drive sales
• Ensure sales call efficiency
• Selling stories range selling, handling objections, etc.
  
  

In-store management

• Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
  
  

Market Updates

• Secure and draw insights from any competitive information available in public domain regarding:
• New products
• Activities
• Schemes
• Any other developments
  
  

Data based working and communication

• Utilize data to drive overall business performance
• Setting objectives for market visits
• Reviewing salesmen and PSR performance against plan
• Reviewing stockist performance against plan
  
  

Developing and training

• Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
• Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by DSRs
• Acknowledge any issues faced by salesmen in the field and provide support to resolve it
  
  

Meetings

Conduct effective monthly and weekly salesmen meetings

Updates on route wise overall STT (sales to trade)

Toothbrush STT

Route wise ERC and productivity

Brand wise ERC (effective route coverage)

Visibility booking

HN1 tracking (Hero No. 1 incentive)

Best practises sharing and mock calls

Reporting

• Compile reports and information as per requirements communicated by ASM
  
  

Relationship Building

• Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
• Share success stories and Communicate program to build off-takes
• Mutually work towards category growth
• Resolve issues, etc.
  
  

Experience :

1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.

#CPIL

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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