Content Writer - TV Content

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
  
  

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
  
  

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
  
  

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
  
  

Job Overview

We are looking for a passionate and creative Content Writer to join our TV Content Team. This role involves crafting engaging, informative, and compelling narratives around our jewelry and lifestyle products. From detailing product features to weaving captivating stories around their inspiration, craftsmanship, and cultural relevance — your words will directly shape the viewer's experience and drive purchase decisions.

Key Responsibilities

• Product Content Development: Write clear, persuasive, and appealing content for TV product presentations, focusing on unique features, materials, design elements, and customer benefits.
• Storytelling: Build rich storytelling around the product's inception — including design inspiration, gemstone origins, cultural symbolism, artisanal craftsmanship, and emotional appeal.
• Content Research: Conduct in-depth research on gemstones, materials, trends, and historical or cultural references to add depth and credibility to stories.
• Collaborate with Cross-Functional Teams: Work closely with merchandising, design, video, and on-air teams to gather inputs, understand the product vision, and tailor content accordingly.
• Support Live Shows & Scripts: Create or refine presenter scripts and talking points for live TV shows, ensuring consistent tone, messaging, and brand voice.
• Content Structuring: Organize information for easy comprehension in a live-selling format — blending storytelling with factual detail.
• Adapt & Innovate: Develop creative formats and angles to refresh content for recurring product types or collections.
  
  

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Fashion, or related field.
• Strong command of English language.
• Ability to write with both emotional appeal and informative precision.
• Comfortable working in a fast-paced, deadline-driven environment.
• Collaborative mindset and willingness to adapt writing style as per brand guidelines and show format.
  
  

What We Offer

• A creative and dynamic work environment
• Opportunities to work with global lifestyle products
• Exposure to broadcast media content and international markets
• A culture that values innovation, storytelling, and quality
  
  

Location: Sitapura, Jaipur