Content Writer cum Social Media Executive

Experience: 4 to 6 years

Location: Kolkata

We are looking for a creative and versatile Content Writer cum Social Media Executive to join our marketing team. This dual role will involve producing engaging content for our website and marketing materials while also managing and enhancing our social media presence. The ideal candidate will have a passion for storytelling, a strong understanding of digital marketing, and the ability to connect with our audience across various platforms.

Responsibilities: Content Writing:

• Content Creation: Develop high-quality, engaging, and informative content for blogs, articles, website pages, and other marketing materials.
• SEO Optimization: Incorporate SEO best practices into all written content to enhance visibility and drive organic traffic.
• Research: Conduct thorough research on industry-related topics to ensure content is accurate, relevant, and up-to-date.
• Editing and Proofreading: Review and edit content for clarity, grammar, and adherence to brand guidelines.
  
  

Social Media Management:

• Social Media Strategy: Assist in developing and executing social media strategies to increase brand awareness and engagement.
• Content Scheduling: Create and schedule engaging posts for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Community Engagement: Monitor social media channels, respond to comments and messages, and engage with followers to build a strong online community.
• Analytics and Reporting: Track and analyze social media performance metrics, providing insights and recommendations for improvement.
  
  

Skills

• Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Social Media Proficiency: Familiarity with social media platforms, trends, and best practices.
• SEO Knowledge: Basic understanding of SEO principles and keyword research tools.
• Analytical Skills: Ability to analyze data and generate actionable insights from social media metrics.
• Creativity: Strong creative thinking skills and the ability to produce innovative content ideas.
• Communication Skills: Excellent verbal and written communication skills.
• Team Player: Ability to work collaboratively in a fast-paced environment.