Content Writer

Job Overview

We are looking for a Creative and Strategic Content Writer to join our marketing team. This role involves creating compelling content across various formats and platforms, including websites, social media, email campaigns, ads, blogs, and brand collateral. The ideal candidate should be skilled in crafting engaging and SEO-optimized copy that aligns with each brand’s voice and marketing objectives.

Key Responsibilities

Content Creation

• Write clear, persuasive, original content for websites, social media posts, emailers, landing pages, and digital ads.
• Create scripts for videos, reels, podcasts, and product explainers.
• Write compelling headlines, taglines, and CTAs for campaigns.
  
  

SEO & Blog Writing

• Conduct keyword research and write SEO-optimized articles and blogs.
• Update and maintain blog calendars across multiple brands.
  
  

Social Media Content

• Develop captions and post content tailored to different platforms (Instagram, Facebook, LinkedIn, Twitter).
• Collaborate with designers to create visually impactful content.
  
  

Campaign Copywriting

• Assist in ideation and development of content for marketing campaigns and performance ads.
• Ensure message consistency across all channels.
  
  

Research & Strategy

• Research industry trends, competitors, and target audiences to write data-backed and relevant content.
• Understand brand voice and adapt writing style accordingly.
  
  

Proofreading & Editing

• Review all content for grammar, clarity, tone, and accuracy.
• Revise copy based on team or client feedback promptly.
  
  

Job Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
• 2+ years of proven content writing or copywriting experience (agency experience is a plus).
• Strong portfolio showcasing writing across formats like blogs, ads, web content, and social media.
• Good understanding of digital marketing, branding, and SEO principles.
• Ability to manage multiple projects and meet tight deadlines.
  
  

Required Skills

• Exceptional Writing, Grammar & Editing Skills
• Creative Thinking & Storytelling Ability
• SEO Knowledge & Keyword Research
• Familiarity with Social Media Trends & Platform Tone
• Attention to Detail & Brand Voice Adaptability
• Time Management & Task Prioritization
• Collaboration with Designers & Marketers
• Tools Knowledge: Google Docs, Grammarly, Surfer SEO, Semrush, Notion, or similar