Content Strategist and Editor, Google Play, Apps, Go-to-Market
Date: 8 hours ago
City: Bengaluru, Karnataka
Contract type: Full time

Minimum qualifications:
As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.
Google Play is a global digital content store that makes it easy for users across markets worldwide to discover and engage with high-quality apps, games, books, and more. We provide users with curated content and recommendations on the Play store to help bring users joy, solve their problems, edit their photos, track their fitness, or even track birds in their local community.
In this role, you will be responsible for developing and executing a comprehensive content strategy that informs what we decide to feature, where on and off the Play store, and in which format (text, video, or hybrid) to drive daily engagement with Apps and in-app content.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Bachelor’s degree or equivalent practical experience.
- 4 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
- Experience on UX-focused product writing and shaping content for multi-disciplinary projects.
- Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).
- 2 years of experience working in a function or company focused on mobile, e-commerce, or apps.
- Knowledge of the apps ecosystem.
- Knowledge of online technology and related products, including web and mobile UI and tools.
- Ability to write and edit digital and mobile content, refine and craft high-level communications for team leads and directors.
As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.
Google Play is a global digital content store that makes it easy for users across markets worldwide to discover and engage with high-quality apps, games, books, and more. We provide users with curated content and recommendations on the Play store to help bring users joy, solve their problems, edit their photos, track their fitness, or even track birds in their local community.
In this role, you will be responsible for developing and executing a comprehensive content strategy that informs what we decide to feature, where on and off the Play store, and in which format (text, video, or hybrid) to drive daily engagement with Apps and in-app content.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Responsibilities
- Create engaging content that prioritizes the Play user, making decisions informed by data and current trends.
- Ensure seamless operation of existing editorial and campaign programs by producing established amounts of content per year.
- Create new and oversee various content types and edit existing formats of long- and short-form articles and collections for the Apps vertical's tactical priorities.
- Develop, uphold, and enforce our existing editorial program guidelines and standards.
- Work closely with our team of Content Strategists and vendors to help syndicate and scale our content.
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