Content & Social Lead

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Key Accountabilities

Required experience

The Content and Social Lead will oversee the execution and optimization of content and social assets across the Student Essentials product portfolio. This role involves content and social strategy, asset creation, copywriting, and collaboration with various departments to drive customer engagement. Your goal is to create awareness, and confidence, helping students to understand our partners and products, and build trust that IDP will support them with all the essential services they’ll need for studying abroad.

We are seeking a versatile Content and Social Lead to join our team at IDP Education. In this role, you will be a pivotal part of the team responsible for planning and creating engaging, diversified content for our website, social, and marketing assets. You will work closely with the Social and Content Manager to produce and implement high-impact content across the student journey in line with our sales goals and global research, ensuring it is designed to effectively guide and support students to make informed decisions about their product choices.

• Work with the content team to help bring the content to life on the IDP website through our headless CMS.
• Develop compelling and varied content in multiple digital formats, including visually appealing graphics, branded tiles, web banners and infographics.
• Web copy writing to craft persuasive and on-brand copy for different marketing materials, ensuring it resonates with the target audience.
  
  

Social Content

• Create a student essentials social media strategy, identifying the best way to promote new partners, products, and our value propositions.
• Work with the social team to create social assets and templated designs which can be localised for different markets.
• Track and measure post engagement and analytics to optimise the messaging for maximum conversion to lead enquiry.