Communications Specialist - Senior

Description

GPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/)

Job Summary

Supports Communications initiatives across the function, manages projects and ongoing initiatives.

Key Responsibilities

Leads and maintains project, account, and vendor management. Solves non-routine cross-functional problems. Contributes to strategy and planning. Maintains and develops relationships with stakeholders/leaders/vendors. Builds, contributes, leads, executes strategic communications planning (marketing promotional plan/communications plan). Leads tactical execution of marketing and/or communications plans. Identifies and contributes to process improvement and functional excellence. Simplifies complex messages. Writes, edits, and creates content and strategic messaging and adheres to relevant style guide. Learns, adheres to, represents, and champions Cummins brand. Manages, supports, maintains budget/financials. Event preparation and execution. Leads functional training, creates and delivers presentations. Compiles, analyzes, and utilizes metrics, data, and analytics. Understands digital tools, trends, and channels.

Responsibilities

Competencies:

Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.

Business Writing - Writes business messages using appropriate grammar and style guidelines for the given format or publication and target audience; simplifies complex information into messages relevant to the target audience.

Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.

Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.

Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.

Being resilient - Rebounding from setbacks and adversity when facing difficult situations.

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Demonstrates self-awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.

Persuades - Using compelling arguments to gain the support and commitment of others.

Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Education, Licenses, Certifications

College, university, or equivalent degree in communications, marketing, or a related subject required.

Experience

Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content) .

Graphic Design Skills, Visual Communications Channel Capabilities Preferred.

Experience with a global organization preferred.

Client/account management preferred.

System integration/account management for marketing roles preferred.

B2B Experience Preferred.

6 Sigma, Value Stream Transformation, continuous improvement experience preferred.

Qualifications

NA

Job Communications

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

ReqID 2414966

Relocation Package No