Communications Lead – SuperGrads CAT
Toprankers
Date: 8 hours ago
City: Bhopāl, Madhya Pradesh
Contract type: Full time
Role Overview
Toprankers is looking for a Communications Lead to own and drive the end-to-end communication strategy for SuperGrads CAT, one of our flagship MBA-prep categories. This is a high-ownership role focused on brand narrative, aspirant community building, and performance-driven content, with a strong expectation of deep domain understanding of CAT & MBA entrance exams.
The role will work closely with academic leaders, growth teams, design, and founders’ office to shape how SuperGrads CAT is perceived, discovered, and trusted by aspirants across India.
Key Responsibilities
Define and maintain the voice, tone, and positioning of the CAT category.
Translate academic strengths, results, and pedagogy into compelling stories.
Drive platform-wise growth, engagement, and relevance for CAT aspirants.
Plan and execute calendars around CAT exam cycles, results, toppers, mocks, and key announcements.
Ensure content is SEO-aligned, aspirant-centric, and academically accurate.
Work with faculty and mentors to extract high-quality academic content and convert it into student-friendly formats.
Create structured engagement formats such as AMAs, doubt-solving sessions, mentor interactions, and live discussions.
Use community insights to influence content, products, and student experience.
Collaborate with growth and marketing teams on funnels, campaigns, and CTAs.
Continuously test, iterate, and optimise content based on performance metrics.
Support launches of new programs, batches, test series, and features.
Align communication efforts with business goals and revenue milestones.
Mentor junior content or social media team members (if applicable).
Build scalable frameworks for content planning, review, and execution.
Required Skills & Experience
Mandatory: Strong understanding of the CAT exam ecosystem (pattern, prep journey, competition, student psychology).
2 - 4 years of experience in content, communication, or social media leadership (EdTech preferred).
Hands-on experience with social media growth, blogs, and performance content.
Ability to simplify complex academic concepts into relatable communication.
Strong written and verbal communication skills.
Data-driven mindset with the ability to interpret engagement, reach, and conversion metrics.
Preferred Qualifications
Prior experience working with CAT / MBA prep brands or communities.
Background as a CAT aspirant, mentor, or educator is a strong plus.
Familiarity with SEO tools, analytics platforms, and content management systems.
Experience building or scaling online learning communities.
What Success Looks Like
Clear, differentiated SuperGrads CAT brand voice across platforms.
Consistent growth in engagement, community size, and lead quality.
Strong alignment between academic excellence and marketing communication.
SuperGrads CAT becoming a top-of-mind brand for serious CAT aspirants.
Why Join Toprankers
High-ownership role with direct business impact.
Opportunity to shape communication for one of India’s most competitive exam categories.
Work closely with senior leadership and academic experts.
Fast-growing organisation with room to experiment, build, and scale.
Toprankers is looking for a Communications Lead to own and drive the end-to-end communication strategy for SuperGrads CAT, one of our flagship MBA-prep categories. This is a high-ownership role focused on brand narrative, aspirant community building, and performance-driven content, with a strong expectation of deep domain understanding of CAT & MBA entrance exams.
The role will work closely with academic leaders, growth teams, design, and founders’ office to shape how SuperGrads CAT is perceived, discovered, and trusted by aspirants across India.
Key Responsibilities
- Communication Strategy & Brand Narrative
Define and maintain the voice, tone, and positioning of the CAT category.
Translate academic strengths, results, and pedagogy into compelling stories.
- Social Media Ownership
Drive platform-wise growth, engagement, and relevance for CAT aspirants.
Plan and execute calendars around CAT exam cycles, results, toppers, mocks, and key announcements.
- Content & Blogs
Ensure content is SEO-aligned, aspirant-centric, and academically accurate.
Work with faculty and mentors to extract high-quality academic content and convert it into student-friendly formats.
- Community Building
Create structured engagement formats such as AMAs, doubt-solving sessions, mentor interactions, and live discussions.
Use community insights to influence content, products, and student experience.
- Performance & Growth Content
Collaborate with growth and marketing teams on funnels, campaigns, and CTAs.
Continuously test, iterate, and optimise content based on performance metrics.
- Cross-functional Collaboration
Support launches of new programs, batches, test series, and features.
Align communication efforts with business goals and revenue milestones.
- Ownership & Leadership
Mentor junior content or social media team members (if applicable).
Build scalable frameworks for content planning, review, and execution.
Required Skills & Experience
Mandatory: Strong understanding of the CAT exam ecosystem (pattern, prep journey, competition, student psychology).
2 - 4 years of experience in content, communication, or social media leadership (EdTech preferred).
Hands-on experience with social media growth, blogs, and performance content.
Ability to simplify complex academic concepts into relatable communication.
Strong written and verbal communication skills.
Data-driven mindset with the ability to interpret engagement, reach, and conversion metrics.
Preferred Qualifications
Prior experience working with CAT / MBA prep brands or communities.
Background as a CAT aspirant, mentor, or educator is a strong plus.
Familiarity with SEO tools, analytics platforms, and content management systems.
Experience building or scaling online learning communities.
What Success Looks Like
Clear, differentiated SuperGrads CAT brand voice across platforms.
Consistent growth in engagement, community size, and lead quality.
Strong alignment between academic excellence and marketing communication.
SuperGrads CAT becoming a top-of-mind brand for serious CAT aspirants.
Why Join Toprankers
High-ownership role with direct business impact.
Opportunity to shape communication for one of India’s most competitive exam categories.
Work closely with senior leadership and academic experts.
Fast-growing organisation with room to experiment, build, and scale.
How to apply
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