Chief Marketing Officer

Job Location: Indore

Experience: 12+ years

The Chief Marketing Officer will lead the global marketing vision for Academia by Serosoft, driving brand authority, demand generation, product positioning, and growth across international markets. The role requires a seasoned marketing leader with strategic acumen, strong execution discipline, and the ability to manage diverse teams across digital, brand, content, and product marketing functions.

Key Responsibilities:

• Develop and execute the global marketing strategy for brand growth, lead generation, and international expansion.
• Drive brand positioning and storytelling for Academia ERP to strengthen visibility across digital platforms, industry events, and global markets.
• Lead performance marketing initiatives across SEO, SEM, paid campaigns, social media, and marketing automation to deliver measurable ROI.
• Collaborate with Product, Sales, and Leadership to create targeted product marketing narratives, feature-led campaigns, and competitive differentiation.
• Own the global demand-generation engine through ABM strategies, digital funnels, events, webinars, and partner marketing programs.
• Oversee content strategy including case studies, whitepapers, blogs, product decks, corporate presentations, and sales enablement materials.
• Manage and elevate the brand experience across all touchpoints including website, social media, creatives, PR, corporate communications, and video production.
• Build and strengthen the global marketing team, ensuring capability development, goal alignment, and high performance.
• Lead market intelligence, competitive benchmarking, and customer insights to guide product innovation and strategic decision-making.
• Plan and manage the annual marketing budget ensuring optimal deployment and outcome-driven spending.
• Represent marketing in leadership discussions, ensuring alignment on targets, product launches, GTM plans, and global campaigns.
• Drive presence at international conferences and events, ensuring strong representation, high-quality marketing assets, and lead-generation outcomes.
• Ensure data-driven decision-making through dashboards, analytics, marketing KPIs, and performance tracking.

Education & Experience:

• MBA/PGDM in Marketing or related field from a reputed institute (Premier institutes preferred).
• 12+ years of experience in B2B SaaS, Enterprise Software, EdTech, or ERP marketing.
• Minimum 5 years in a senior leadership or Head of Marketing role.
• Experience managing global markets, multi-region marketing teams, and scaling brand presence internationally is highly desirable.

Skills & Competencies:

• Strong strategic thinking with the ability to translate insights into powerful marketing initiatives.
• Expertise in digital marketing, performance-led campaigns, SEO/SEM, and analytics.
• Exceptional communication skills — written, verbal, storytelling, and presentation.
• Strong understanding of product marketing, GTM strategies, and customer journeys.
• Ability to build, mentor, and lead cross-functional marketing teams.
• Excellent stakeholder management, collaboration, and leadership presence.
• High proficiency in marketing automation tools, CRM systems, dashboards, and digital analytics.
• Strong project and budget management skills with an eye for detail and creativity.

Desirable Attributes:

• High ownership and entrepreneurial mindset.
• Creative, innovative, and data-driven approach to problem-solving.
• Ability to thrive in fast-paced, global, and evolving environments.
• Professional presence with strong emotional intelligence.
• Integrity, discretion, and alignment with long-term organizational goals.
• A passion for technology, global markets, and impactful brand-building.

What We Offer?

At Academia by Serosoft, we believe in fostering a culture of innovation, collaboration and excellence. Discover what makes Academia by Serosoft the perfect place to thrive:

• Learning & Growth: We support your professional development at every step.
• Cutting-Edge Technologies: Engage in pioneering and innovative projects.
• Global Opportunities: Expand your horizons & work on international assignments.
• Exciting Events & Outings: Enjoy vibrant celebrations and team activities.
• Best of Breed Compensation: Competitive pay that rewards your skills & contributions.
• Performance-driven ESOPs starting from the 2nd year to reward high impact and consistent results.
• 5 Days a Week: Embrace a healthy work-life balance.
• Group Health Insurance: Your health and well-being are our priority.
• Open Door Policy: Your ideas and feedback are always welcomed.
• Beautiful Office in Indore: Work in India’s cleanest city, right in the heart of it!

Join our dynamic team and be part of an innovative company where your efforts will directly shape the future of global education, empowering you to drive meaningful impact and be part of an inspiring growth journey.