Chief Marketing Officer

Job Title : Chief Marketing Officer

Location : Indore

Terms : Permanent

Salary/Package : Up to 1.5 Lpa

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About The Role

We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

An excellent CMO is passionate for their profession and have great knowledge. They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations.

Responsibilities

• Listen to the trends of the market and direct the market research efforts of the company
• Collaborate with other departments to guide a unified approach to customer service, distribution etc, that meets market demands
• Define marketing strategies to support the company’s overall goals and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique voice
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Build a highly efficient team of marketing professionals
• Create a solid network of strategic partnerships
• Set marketing goals and objectives
• Plan, implement and manage marketing strategy
• Contribute to the overall growth of the company
• Review and manage content marketing strategy
• Determine KPIs for the marketing department
• Keep the marketing budget in check
• Track KPIs on a regular basis and present reports
• Work with sales and development and customer success teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Analyse company’s marketing strategy and suggest improvements
• Stay up to date with the latest technology
• Stay up to date with the latest best practices
• Attend marketing conferences and educational programs
• Design, plan and execute effective marketing campaigns
  
  

Skills Required

• X years’ experience in marketing
• Being customer-centric
• Hands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, Web Trends, Salesforce, etc.
• In-depth knowledge of big data analysis
• Regularly produce and present reports
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• MBA in Marketing, MA or similar relevant field
• Additional marketing certifications are a plus