Category Analyst- Consumer Lending

About PhonePe Group:

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Category Analyst - Consumer Lending, BFSI, PhonePe - Bengaluru

PhonePe is India's largest transactions platform built on payments. It is the crusader of UPI payments and a proud contributor to the hypergrowth of the world's most advanced payments system.

It enables customers to use the app for all things money - whether it is to pay bills, recharge, send money, invest or shop at your favorite store. We want to make digital payments so easy, safe and universally accepted that people never feel the need to carry cash or cards again.

In our next phase of growth, we are now offering access to financial services like lending, insurance and investing to our customers with the similar motto of being Simple, Fast and Secure.

Lending

We are an end-to-end digital lending platform enabling credit access to our consumers and merchants. We partner with various financial institutes and work very closely with them to offer customized lending products. For this role, we are looking for a self driven individual responsible for owning the E2E funnel management and improving conversions by optimizing customer journeys, identifying potential bottlenecks & implementing strategies to increase conversions and revenue

Responsibilities

• Funnel optimization:
• Identify key performance indicators (KPIs) and tracking conversion rates at every stage
• Ideate and implement A/B testing/other experiments for funnel improvement and optimizations
• Cross functional collaboration
• Collaborate with marketing/CRM teams to develop campaigns/effective communication strategies to increase conversions
• Manage nurturing campaigns for higher engagements leading to low drops offs in the funnel
• Dashboards and Insights:
• Work closely with analytics to generate reports and dashboards for providing insights on funnel performance
• Analyze data to identify trends, opportunities, and areas for improvement.
• Stakeholder Management
• Work with lender partners to scale the business.
• Use data driven insights to influence internal/external stakeholders for funnel improvements
  

Ideal Candidate

• MBA/B.Tech from Tier-1/2 institution with 2+ yrs proven experience in funnel management/CRM or similar roles
• In depth knowledge of marketing funnels, customer conversion techniques
• Comfortable with large data sets with the ability to drive data led decisions to achieve business goals
• Detail oriented with the ability to prioritize tasks and manage multiple projects simultaneously
• Influencing/Building consensus
• Participate in brainstorming discussions and remain open to exploring alternative viewpoints
• Ability to influence internal and external stakeholders to be able to arrive at the most optimum solution
• Customer centricity
• Proactively understand implications of actions/ decisions for customers
  

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
  
  

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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