Campaign Manager

Role: Senior Campaign Manager

Department: Campaign Management

Location: Ahmedabad

Mission: Ensure seamless execution of programmatic and digital campaigns across DV360, Google Ads, Meta Ads, and Campaign Manager 360. Maintain high accuracy in trafficking, reporting, and optimization while adhering to deadlines and quality control (QC) processes. Drive client satisfaction and retention through proactive insights and campaign performance enhancements.

Accountabilities

As a Senior Campaign Manager Qualification criteria:

• Certificates
• Mandatory: DV360, Google Ads - Search. Display, Video and GA4
• Preferrable: CM360
• Experience for Minimum Years in Media: 4 Years
• Client servicing role: 3 Years
• Media planning experience: 1 Year
• Team management: 1-2 Years
• Client industry services: FMCG, E-commerce, Gaming
• Client Location - Ahmedabad [Work from Office only]
• Optional - Pre-sales experience: 1 year
• Communication Skills: Excellent written and verbal communication skills
• Good Hands experience on G-sheet, excel, Looker or any other similar reporting tool
  
  

Role Overview

Campaign Execution & Management:

• Ensure error-free campaign trafficking in DV360, CM360, and other platforms.
• Maintain accurate floodlight implementation and tracking.
• Adhere to agreed media plans, pacing budgets efficiently, and minimizing under-delivery.
  
  

Optimization & Performance Analysis

• Analyze campaign data to drive optimizations that meet performance KPIs.
• Implement A/B testing, bid strategy adjustments, and audience refinements.
  
  

Client Engagement & Reporting

• Provide weekly/monthly performance reports with actionable insights.
• Conduct quarterly business reviews (QBRs) with strategic recommendations.
• Ensure proactive communication with clients to maintain high sentiment and retention.
  
  

Planning & Business Growth

• Assist in creating media plans for both prospective and existing clients.
• Identify new business opportunities for Tatvic to increase revenue from the Media business.
  
  

Process Improvement & Industry Knowledge

• Follow and continuously improve upon the work processes established at Tatvic.
• Stay updated on new DV360 features, audience targeting strategies, and creative innovations.
• Share learnings with internal teams and contribute to knowledge documentation.
  
  

GA4 & Third-Party Tracking Tools

• Maintain a strong understanding of GA4 to enhance campaign tracking, analysis, and reporting.
• Leverage GA4 to enhance attribution modeling and cross-channel analysis.
• Utilize third-party mobile app tracking tools such as Branch and Appsflyer for comprehensive app tracking and measurement.
• Ensure seamless integration of tracking tools to maintain data accuracy and campaign efficiency.