Business Analyst
Purplle.com
Date: 3 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time
Role Overview
As a Business Analyst within our Offline Distribution team, you will play a pivotal role in leveraging data-driven insights to optimize processes, enhance operational efficiency, and drive strategic decision-making. Your responsibilities will involve utilizing a mix of technical skills and business acumen to interpret complex data sets, generate actionable insights, and support operational improvements.
Key Responsibilities
At Purplle.com, you will have the opportunity to make a meaningful impact on our business while working alongside a talented and passionate team. If you thrive in a challenging and innovative environment and possess the skills and drive to excel in this role, we invite you to apply and be part of our journey towards operational excellence.
About Company
Founded in 2012, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
As a Business Analyst within our Offline Distribution team, you will play a pivotal role in leveraging data-driven insights to optimize processes, enhance operational efficiency, and drive strategic decision-making. Your responsibilities will involve utilizing a mix of technical skills and business acumen to interpret complex data sets, generate actionable insights, and support operational improvements.
Key Responsibilities
- Collaborate closely with cross-functional teams to understand operational requirements, identify opportunities for improvement, and define key performance indicators (KPIs) to measure success.
- Analyze large datasets using SQL, Python, and advanced Excel techniques to extract, transform, and visualize data for operational reporting and decision making purposes.
- Develop and maintain automated reports and dashboards using Power BI, Power Query, Tableau, Data Studios, Looker, and other visualization tools to communicate insights effectively.
- Conduct in-depth analysis and interpretation of operational data to identify trends, patterns, and anomalies, providing actionable recommendations to drive operational excellence.
- Utilize strong aptitude and logical thinking to solve complex operational challenges and contribute to strategic initiatives that optimize workflows and enhance overall business performance.
- Foster strong stakeholder relationships through effective communication, presenting insights, and collaborating on operational strategies and solutions.
- Bachelor's degree in Business Administration, Data Science, Computer Science, or a related field.
- Proficiency in SQL, Python, and advanced Excel for data analysis and manipulation.
- Hands-on experience with Power BI, Power Query, Tableau, Data Studios, Looker, or similar visualization tools.
- Strong analytical and problem-solving abilities with a sharp aptitude for logical thinking.
- Excellent communication skills and the ability to effectively engage with stakeholders at all levels.
- Proven track record of successfully managing and prioritizing multiple projects simultaneously in a fast-paced environment.
- Strong collaborative skills and the ability to work effectively in a team-oriented culture.
- Knowledge of additional programming languages, statistical tools, or data modeling techniques.
- Certifications in business analysis, data visualization, or related fields.
At Purplle.com, you will have the opportunity to make a meaningful impact on our business while working alongside a talented and passionate team. If you thrive in a challenging and innovative environment and possess the skills and drive to excel in this role, we invite you to apply and be part of our journey towards operational excellence.
About Company
Founded in 2012, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
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