Branding & Digital Marketing Ads. Executive

Company Overview

Doshion PolyScience Pvt Ltd is a prominent entity under the DOSHION GROUP, specializing in manufacturing ion exchange resins, pharma polymers, and membrane performance chemicals. Operating with a workforce of 11-50 employees, Doshion PolyScience has a strong presence in the manufacturing industry with PAN India operations and exports to over 40 countries. The company's headquarters are located in Ahmedabad, India. More information can be found at www.doshionpoly.com.

Job Overview

We are seeking a Junior Branding Digital Marketing Ads Executive to join our team in Ahmedabad. This full-time position requires a minimum of 1 to 3 years of relevant work experience. The successful candidate will be instrumental in managing digital ad campaigns, developing brand strategies, and contributing to content marketing efforts to enhance brand visibility and engagement.

Qualifications and Skills

• Digital Marketing Expertise: Strong understanding of digital marketing principles, channels,
• and best practices.
• Digital Campaign Management (Mandatory skill): Demonstrated expertise in planning, executing, and optimizing digital marketing campaigns across various platforms.
• Content Marketing (Mandatory skill): Skilled in creating compelling content that resonates with target audiences and drives engagement.
• Brand Strategy (Mandatory skill): Experience in developing strategic marketing plans to elevate brand perception and market positioning.
• Facebook Ads: Proven ability to design and manage effective ad campaigns using Facebook’s advertising platform to achieve desired outcomes.
• Google Ads: Proficiency in utilizing Google Ads for campaign creation, management, and performance analysis to drive traffic and conversions.
• Lead Generation: Expertise in designing and implementing lead generation strategies to expand customer base and boost sales.
• SEO: Strong understanding of search engine optimization techniques to enhance website visibility and attract organic traffic.
• Social Media Management: Ability to manage social media accounts and engage with audiences to build a community around the brand.
• Content Creation and Curation: Ability to create compelling content for various digital platforms.
• Analytical and Reporting Skills: Ability to analyze campaign performance, interpret data, and generate reports.
• Communication and Collaboration Skills: Excellent written and verbal communication skills, and ability to work effectively in teams.
• Creative Thinking: Ability to develop innovative and engaging marketing campaigns.

Roles and Responsibilities

• Develop and execute online marketing campaigns to increase brand awareness and drive traffic to the company’s website.
• Create and distribute engaging content across digital channels to enhance audience engagement and brand loyalty.
• Implement social media strategies to grow the brand's presence on channels such as Facebook, Instagram, and LinkedIn.
• Monitor, track, and report on the effectiveness of marketing campaigns, providing strategic recommendations for improvement.
• Optimize ad performance through A/B testing and insights-driven strategies to maximize ROI and conversion rates.
• Collaborate with cross-functional teams to ensure brand alignment and consistency across all marketing efforts.
• Analyze market trends and competitor activities to inform ongoing brand strategy and campaign adjustments.
• Facilitate lead generation initiatives, including the creation of landing pages and call-to-action messages to attract potential customers.