Brand on Digital Manager

Adani Group


Date: 1 day ago
City: Ahmedabad, Gujarat
Contract type: Full time
Responsibilities

  • Social Media Strategy Development - Develop and execute comprehensive social media strategies aligned with overall business and marketing objectives.
  • Analytics and Reporting: Utilize social media analytics tools and platforms to track and analyse key performance indicators (KPIs) such as reach, engagement, conversion rates, and sentiment.
  • Team Leadership and Management - Develop, nurture and lead a team of social media specialists, and manage external partners and agencies to execute social media campaigns and initiatives effectively.
  • Content Strategy and Creation - Oversee the development and curation of compelling and relevant content for various social media platforms, including but not limited to posts, stories, videos, and interactive experiences. Ensure brand consistency, messaging alignment, and visual appeal across all channels.
  • Community Engagement and Management: Foster a vibrant and engaged community across offline and online interactive experiences. Community management framework to include the plan, platforms, execution and metrics.
  • Influencer Partnership and Collaborations: Identify and cultivate relationships with influencers and strategic partners to amplify brand reach and credibility.
  • Social Media Advertising and Promotions: Develop, execute and track social media advertising campaigns across various platforms.

Qualifications

  • Master’s degree in Marketing, Communications, or related field. Advanced or professional certifications in digital marketing or social media management are a plus.
  • Experience of 10 years plus in managing social and digital assets for large corporate brands.
  • Proven experience in social media management, with a track record of developing and executing successful social media strategies and campaigns.
  • Strong leadership skills and experience in managing a team, with the ability to motivate, inspire, and empower team members to achieve their full potential.
  • In-depth knowledge of social media platforms, algorithms, and advertising options, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.

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