Brand Manager – Ice Cream (BD)

Job Title: Brand Manager- Ice Cream (BD)

Function: Marketing- Ice Cream

Work Location: Mumbai HO

Work Level: 2A

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

We are looking to hire for the role under Brand Development, based in Mumbai HO

• Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)
• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
• Lead packaging development for the innovation, product development, and testing for the innovation.
• Brief and create communication for the delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
• Lead 360-degree asset creation (TV, Print, POSM & Digital) & processes for gatekeeping including business cases, investment proposals, country meetings, and gate documents.
• Market, Category & Brand assessment for each of the markets responsible
• Liaise with local teams to ensure projects fit country requirements and scope.
• Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT.
• Activate through digital-only communications/ influencer marketing model relevant to size, aspiration, and TG of the range.
• Deliver omnichannel marketing to ensure offline & online actions on this portfolio are seamless. In this we expect the incumbent to be proficient in understanding and use of PRM and data.
  
  

Key Skills & Requirement

• Master’s degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum 1.5 years of experience in marketing or marketing services
• Strong Project Management skills. Experience in a leading cross-functional teams to deliver projects. Understands customers and shoppers.
• Has an experience in the development and launch of consumer and shopper-relevant innovations and relaunches.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour