Brand Manager

Abbott


Date: 2 days ago
City: Mumbai, Maharashtra
Contract type: Full time
Job Title

Brand Manager Adult Nutrition

Job Profile

Brand / Product Manager

Job Family

Marketing

Job Sub-Family

Product Management

Division

ANI International Nutrition

Job Summary

Drive digital and consumer marketing for Adult Nutrition brands, through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.

Core Job Responsibilities

  • Co-create and execute strong digital marketing programs to drive engagement with the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
  • Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
  • Liaise with digital and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
  • Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
  • Manage A&P spend budgets and related provisions
  • Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
  • Follow due diligence in documentation and ensuring OEC SOPs are followed.

Minimum Education

Post Graduate

Education Level

Major/Field of Study

MBA

Marketing

Experience

MINIMUM WORK EXPERIENCE

Experience Details

5+ Years

  • Proven track record of brand management in FMCG/healthcare companies
  • Successful record of digital marketing experience
  • Should be excellent in interpersonal, influencing and negotiation skills
  • Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

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