Audience Platform Lead

dentsu


Date: 3 weeks ago
City: Pune, Maharashtra
Contract type: Full time
We are looking for a highly motivated and skilled Salesforce Data Cloud Lead to design, develop, and optimize Data Cloud data model and use cases. The successful candidate will work closely with cross-functional teams, including Marketing, IT, and Data Analytics, to bring dynamic content and tailored experiences to our customers.

Job Description:

Key Responsibilities:

  • Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
  • Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
  • Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
  • Be curious and up-to-speed with the fast-paced releases coming to the platform.
  • Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
  • Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
  • Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.


SFDC Skills:

  • Configure and optimize Data Cloud platform to meet business needs.
  • Integration of Data Cloud with
    • Salesforce CRM
    • Salesforce MC
    • Salesforce Marketing Intelligence
    • Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)
    • Snowflake
    • Other sources
  • Set up and manage data streams from various sources, ensuring seamless data flow
  • Configure and develop criteria’s for Identity management, data transformations and calculated insights
  • Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoint such as website, MC engagement using data transformations and calculated insights
  • Configure data transformations for data lake objects
  • Develop and maintain data models that enhance data quality and usability.
  • Assist in the creation of customer segments and support marketing and analytics teams.
  • Monitor the platform to detect and resolve disruptions or errors promptly

Qualifications:

  • Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
  • Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions
  • Salesforce Data Cloud Consultant certification strongly preferred.
  • Strong understanding of marketing automation, data segmentation, and personalized customer journeys, decisioning and Next Best Action.
  • Experience with data integration and API utilization.
  • Expertise in data modeling, ETL processes, data integration tools, and SQL.
  • Experience with customer data platforms (CDPs) and data management practices, including data governance and compliance.
  • Excellent problem-solving skills and attention to detail, with the ability to troubleshoot operational challenges.
  • Familiarity with cloud technologies (e.g., AWS, Azure, GCP) and data modeling/scoring technologies.
  • Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.


Location:

DGS India - Pune - Baner M- Agile

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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